Prof. Jonathan Feinstein Wins Axiom Business Book Award for Analysis of Creativity
In his 2023 book Creativity in Large-Scale Contexts, Feinstein outlined strategies for creative teams to accelerate innovation.
Jonathan Feinstein, the John G. Searle Professor of Economics and Management, has won an Axiom Business Book Award for his book Creativity in Large-Scale Contexts: Guiding Creative Engagement and Exploration.
The Axiom Business Book Awards recognize exceptional books in several categories. Feinstein won the gold medal in the category of Business Intelligence/Innovation.
Creators and innovators operate in social and cultural contexts that influence their success, yet are complex and often difficult to parse. In Creativity in Large-Scale Contexts, published by Stanford Business Books in 2023, Feinstein proposes a “network model” for smarter creativity, which shows how creators can analyze these broader contexts to drive innovation. The book combines empirical research with case studies drawn from the lives of creators from Virginia Woolf to Jack Dorsey.
Feinstein earned a PhD in economics at MIT and joined the SOM faculty in 1992. He studies creativity and innovation, with a focus on developing models of creative engagement, and published The Nature of Creative Development in 2006. He teaches the elective course Creativity & Innovation and runs a math boot camp for incoming SOM students.
Read a Yale Insights interview with Jonathan Feinstein on Creativity in Large-Scale Contexts.
