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clean green cleansing products
November 20, 2023

Is Green “Clean Enough”? The Perceived Limits of Natural and Sustainable Personal Care Products


Explore the nuanced consumer perceptions of natural and sustainable personal care products, revealing that even ardent advocates of sustainability may have limits in their preferences.

black friday YCCI blog
November 13, 2023

Decoding Black Friday Shopping Behavior: From Impulse Buys to Thoughtful Choices

Explore the psychology of consumer behavior to uncover what drives shoppers from impulsive purchases to thoughtful choices, shedding light on System 1's allure, shopping momentum, opportunity costs, and the importance of lasting value in consumer decision-making.

ANA Speakers at Evans Hall
November 07, 2023

Connecting with Consumers in a Changing World: YCCI and ANA Host Growth Through Marketing Conference

On Friday, October 13th, the Yale Center for Customer Insights partnered with the Association of National Advertisers Educational Foundation to host over 150 industry professionals and students at the Growth Through Marketing Conference. The event featured insights from six industry leaders discussing how organizations can drive strategic growth through marketing. Here’s what they had to say…

Hear from Discovery Students

Daniel Joseph
September 22, 2023

Internship Spotlight: Daniel Joseph ’24, Nike, Inc.

Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.


Victoria Bush
September 28, 2022

Internship Spotlight: Victoria Bush ’23, GEM

Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews. 

Tali in front of Dow Jones sign
September 27, 2022

Internship Spotlight: Tali Marcus ’23, Dow Jones

Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.

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