Advancing the frontiers of consumer understanding to drive growth
Explore the nuanced consumer perceptions of natural and sustainable personal care products, revealing that even ardent advocates of sustainability may have limits in their preferences.
Explore the psychology of consumer behavior to uncover what drives shoppers from impulsive purchases to thoughtful choices, shedding light on System 1's allure, shopping momentum, opportunity costs, and the importance of lasting value in consumer decision-making.
On Friday, October 13th, the Yale Center for Customer Insights partnered with the Association of National Advertisers Educational Foundation to host over 150 industry professionals and students at the Growth Through Marketing Conference. The event featured insights from six industry leaders discussing how organizations can drive strategic growth through marketing. Here’s what they had to say…
Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.
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