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March 29, 2022

Unlocking the Secrets to Self-Motivation

Chicago Booth Professor Ayelet Fishbach talks motivation.

An illustration of someone walking up the stairs balancing positive and negative thoughts
March 01, 2022

Can Ambivalence Motivate Us to Act?

Fearing rejection, people are often reluctant to pursue the things they want most—a better job offer, a first date. New research by Professor Taly Reich and two Yale SOM colleagues demonstrates the way in which ambivalence can help encourage action despite the prospect of failure.

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February 25, 2022

Brand marketing to engage the consumer

Inside Yum! Brands’ intuition-based approach to building loyalty.

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