A course offered by the Yale Center for Consumer Insights pairs students and marketing faculty with leading companies to work on consulting projects with tangible impact.
The 2025 InsightsOn Conference, hosted by the Yale Center for Customer Insights (YCCI), brought together leaders in marketing, brand strategy, and consumer insights to explore the evolving relationship between business, technology, and customer understanding.
For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship.
Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.