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Marketing Insights to Expand into Electric Vehicles
The Yale Center for Customer Insights (YCCI) explores what drives customer beliefs and barriers around EVs, as the sector gears up for massive growth.
The New Food Critic: AI-Generated Restaurant Reviews Fool the Best of Us
The popularity of generative AI platforms has made it easy to brew fake reviews. The problem is that customers can’t spot differences between the real and fake ones.
Understanding Donor Behavior: Insights for Increasing Engagement and Charitable Giving
As economic pressures challenge charitable giving, a new YCCI study reveals the critical role of understanding donor motivations to better connect with supporters and drive meaningful contributions.
Hear from Discovery Students
Internship Spotlight: Jordan Greer ’25, Procter & Gamble
For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship.
Internship Spotlight: Daniel Joseph ’24, Nike, Inc.
Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.
Internship Spotlight: Victoria Bush ’23, GEM
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
Learning from Leaders Webinar Re-Caps
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