Skip to main content

Latest Insights

Marketing Insights to Expand into Electric Vehicles: A woman charging her electric vehicle in the comfort of her own home
September 05, 2024

Marketing Insights to Expand into Electric Vehicles

The Yale Center for Customer Insights (YCCI) explores what drives customer beliefs and barriers around EVs, as the sector gears up for massive growth.

Robotic hand about to eat a cupcake with a cherry
August 29, 2024

The New Food Critic: AI-Generated Restaurant Reviews Fool the Best of Us

The popularity of generative AI platforms has made it easy to brew fake reviews. The problem is that customers can’t spot differences between the real and fake ones. 

Understanding Donors
August 14, 2024

Understanding Donor Behavior: Insights for Increasing Engagement and Charitable Giving

As economic pressures challenge charitable giving, a new YCCI study reveals the critical role of understanding donor motivations to better connect with supporters and drive meaningful contributions.

Hear from Discovery Students

Several Yale SOM interns posing outside an office building on a city street
July 11, 2024

Internship Spotlight: Jordan Greer ’25, Procter & Gamble

For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship. 

Daniel Joseph
September 22, 2023

Internship Spotlight: Daniel Joseph ’24, Nike, Inc.

Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.

 

Victoria Bush
September 28, 2022

Internship Spotlight: Victoria Bush ’23, GEM

Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews. 

Connect with us