Yale Center for Customer Insights

Social media platforms have revolutionized the way we communicate with one another and access and consume information. Recent research suggests that social media habits may be a key factor contributing to the spread of misinformation on these platforms.

Even when consumers want to make sustainable food choices, they may not know which choices are sustainable. A new study from YCCI and food experts at Google gives guidance on effective labeling practices that enable planet-friendly decisions.

Marketers ought to take careful stock of intuition’s persistence. Sometimes our gut is right. But even when it’s not, it can be difficult to override.