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Donation hands in prosocial marketing
May 20, 2024

With Deceptive Marketing, the Ends Don’t Justify the Means

When it comes to prosocial marketing, how do people judge ethicality? Do we assess organizations differently than we assess each other?
A variety of options of smartphones to choose from- when should companies consider product versioning at various prices?
March 27, 2024

The Dynamics of Optimal Product Pricing

The research of Yale SOM's Soheil Ghili explores the intricacies of price discrimination and product versioning, outlining how understanding consumer preferences can optimize pricing strategy.

Whiskey
March 19, 2024

Introducing American Whiskey to New, Younger Demographics

YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption. 

Hear from Discovery Students

Daniel Joseph
September 22, 2023

Internship Spotlight: Daniel Joseph ’24, Nike, Inc.

Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.

 

Victoria Bush
September 28, 2022

Internship Spotlight: Victoria Bush ’23, GEM

Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews. 

Tali in front of Dow Jones sign
September 27, 2022

Internship Spotlight: Tali Marcus ’23, Dow Jones

Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.

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