March 21, 2023
March 01, 2023
As the Accuracy of Targeted Advertising Increases, So Do the Pitfalls
New research from Yale SOM professor Jiwoong Shin highlights how the predictive power of targeted advertising can be undercut by ignoring the misaligned incentives of advertisers and consumers.
December 20, 2022
A Behavioral Scientist’s Guide to Gift-Giving
Giving the right gift is difficult, in part because givers and receivers don’t necessarily agree on what “right” means. Research out of YCCI and new developments in the behavioral science of gift-giving shed light on the source of this disagreement.
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