May 25, 2022
Yale Center for Customer Insights
Advancing the frontiers of consumer understanding to drive growth
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May 17, 2022
Getting It Wrong: How Imaginary Trends Can Shape Consumer Behavior and Impact ESG Campaigns
New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends.
March 29, 2022
Unlocking the Secrets to Self-Motivation
Chicago Booth Professor Ayelet Fishbach talks motivation.
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