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Yale Center for Customer Insights

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Cass Sunstein pictured next to his book, 'Sludge: What Stops Us From Getting Things Done and What to Do About It'
June 28, 2022

Sludge slows consumers down. Often, it’s frustrating. Sometimes, it’s necessary.

Cass Sunstein joined Zoe Chance for YCCI’s Learning from Leaders webinar series to discuss his new book, Sludge: What Stops Us from Getting Things Done and What to Do About It.

planting an idea
May 17, 2022

Getting It Wrong: How Imaginary Trends Can Shape Consumer Behavior and Impact ESG Campaigns

New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends. 

Man in red jacket at the top of a mountain overlooking lake
March 29, 2022

Unlocking the Secrets to Self-Motivation

Chicago Booth Professor Ayelet Fishbach talks motivation.

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