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The Power of Intrinsic Motivation: Turning New Year’s Resolutions into Results
Behavioral science insights into intrinsic motivation reveal strategies to make New Year’s resolutions not only more achievable but also sustainable. By leveraging innate human tendencies toward enjoyment, social connection, and immediate gratification, the psychology of goal setting can become a powerful tool for long-term success.
How ChatGPT Helps Consumers Report Financial Misdeeds
After the release of ChatGPT, consumers quickly began using the tool to draft complaints to the Consumer Financial Protection Bureau — a development that made settlements in consumers’ favor more likely.
Marketing Insights That Transcend: Raja Rajamannar’s Visit to Yale SOM
Recently, Mastercard Chief Marketing & Communications Officer, Raja Rajamannar, joined YCCI's Colloquium on Marketing Leadership at Yale SOM. Here are some key takeaways:
Hear from Discovery Students
Internship Spotlight: Jordan Greer ’25, Procter & Gamble
For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship.
Internship Spotlight: Daniel Joseph ’24, Nike, Inc.
Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.
Internship Spotlight: Victoria Bush ’23, GEM
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
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