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Two feet on a track at the starting line about to walk or run- intrinsic motivations for new years resolutions
January 07, 2025

The Power of Intrinsic Motivation: Turning New Year’s Resolutions into Results

Behavioral science insights into intrinsic motivation reveal strategies to make New Year’s resolutions not only more achievable but also sustainable. By leveraging innate human tendencies toward enjoyment, social connection, and immediate gratification, the psychology of goal setting can become a powerful tool for long-term success.

Consumer using chat feature with AI to assist with communication of complaints
December 20, 2024

How ChatGPT Helps Consumers Report Financial Misdeeds

After the release of ChatGPT, consumers quickly began using the tool to draft complaints to the Consumer Financial Protection Bureau — a development that made settlements in consumers’ favor more likely.

Raja Rajamannar Chief Marketing Officer, Mastercard at Yale Center for Customer Insights Colloquium on Marketing Leadership
December 06, 2024

Marketing Insights That Transcend: Raja Rajamannar’s Visit to Yale SOM

Recently, Mastercard Chief Marketing & Communications Officer, Raja Rajamannar, joined YCCI's Colloquium on Marketing Leadership at Yale SOM. Here are some key takeaways: 

Hear from Discovery Students

Several Yale SOM interns posing outside an office building on a city street
July 11, 2024

Internship Spotlight: Jordan Greer ’25, Procter & Gamble

For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship. 

Daniel Joseph
September 22, 2023

Internship Spotlight: Daniel Joseph ’24, Nike, Inc.

Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.

 

Victoria Bush
September 28, 2022

Internship Spotlight: Victoria Bush ’23, GEM

Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews. 

Past and Current Affiliate Partners

A grid of company logos representing current and past affiliate partners of the Yale Center for Customer Insights including: HP, McDonalds, Google, IBM, Snap, Pfizer, IKEA, Clorox, Colgate Palmolive, and Proctor & Gamble

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