Chicago Booth Professor Ayelet Fishbach talks motivation.
Yale Center for Customer Insights
Advancing the frontiers of consumer understanding to drive growth
Fearing rejection, people are often reluctant to pursue the things they want most—a better job offer, a first date. New research by Professor Taly Reich and two Yale SOM colleagues demonstrates the way in which ambivalence can help encourage action despite the prospect of failure.
Inside Yum! Brands’ intuition-based approach to building loyalty.
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