Yale Center for Customer Insights

Despite the growing prevalence and capabilities of predictive algorithms, consumers don’t necessarily trust what a computer tells them. New research out of YCCI demonstrates how to overcome this challenge.

Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews. 

Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.