Yale Center for Customer Insights

Todd Kaplan (SOM ’06), Chief Marketing Officer of North America at Kraft Heinz, returned to Yale School of Management this semester as a featured speaker in the YCCI Colloquium on Marketing Leadership. With a career spanning global brand transformations, category creation, and culture-shaping campaigns—from PepsiCo to Kraft Heinz—Kaplan offered a candid and creative perspective on modern marketing.

The Yale Center for Customer Insights was honored to welcome Claire Burns (SOM ’96), Chief Marketing and Communications Officer at The Hartford, as the first speaker in this semester’s Colloquium on Marketing Leadership.

Sophia Li drew on lessons from Discovery Projects, an experiential course offered by the Yale Center for Customer Insights, while analyzing consumer data for a leading food products company.