Advancing the frontiers of consumer understanding to drive growth
Giving the right gift is difficult, in part because givers and receivers don’t necessarily agree on what “right” means. Research out of YCCI and new developments in the behavioral science of gift-giving shed light on the source of this disagreement.
Yale SOM Professor Ravi Dhar and co-faculty leader of the newly launched Yale Program on Stakeholder Innovation and Management shares insights into the growth and importance of Stakeholder Capitalism.
Recent years have seen brick & mortar shopping on the decline, especially among younger generations. Yet, consumers still report several positive associations with in-person purchasing. We’ve compiled five key takeaways from recent research on the drivers of Gen Z and Millennial consumer behavior that retailers should note when developing their messaging and strategy around brick & mortar retail this holiday season.
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