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One Minute with... Greg Hoffman, Former Nike CMO

Speaking during the Yale Center for Customer Insights’ Learning from Leaders webinar series, Greg Hoffman, Nike’s former CMO and author of Emotion By Design: Creative Leadership Lessons from a Life at Nike, discusses the deep appeal of the Nike brand and why it has transcended time. 

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The One Minute with… series gives you access to some of the important conversations happening at Yale SOM—in 60 seconds or less. Watch more videos in the series.