Yale School of Management

One Minute with: Lauren Walker ’06 of Dentsu International

Lauren Walker ’06 is global COO and head of digital transformation, sales and client solutions, at the digital marketing firm Dentsu International. She spoke at the Center for Customer Insights’ Colloquium on Marketing Leadership about the power of data to shape customer experiences—and the importance of using that power responsibly. 

The One Minute with… series gives you access to some of the important conversations happening at Yale SOM—in 60 seconds or less. Watch more videos in the series. 
 

Marketing Data