Students from across the Global Network for Advanced Management traveled to New Haven to participate in Global Network Week at Yale SOM from March 12 to 16. Among the highlights of the week was a visit to the financial services company Synchrony in Stamford, Connecticut. Students participating in Yale SOM’s Behavioral Science of Management module spent the day touring the company and worked on a case study with the company's leadership, who considered proposals from the students and provided feedback.
Global Network Week gives us a more diversified way of connecting with customers and thinking globally given that most of our market is United States-centric. This gives us a perspective of the world on how they experience credit and payments in their daily lives. More importantly, we have a connection with people across the world and get a sense of what it means to be truly global: we’re open to new ideas and happy to hear them.
Through the case study, we see that aside from transactions, we can find ways to integrate our model into their life experience. How do we do this? That is the biggest question we need to answer to be competitive globally. The network has helped to provide us with some insights into this. Erlinda Arriola EMBA ’18 EMBA, Strategic Investments and Corporate Development, Synchrony
Global Network Week is an opportunity for Synchrony to interact with Yale School of Management in engaging and pragmatic ways. Beyond the value of a corporate immersion opportunity for students, GNW allows Synchrony leaders to connect with students in unique situations to gather new insights. Bringing these students to our campus provides us with diversity of thought and new perspectives on our business, while continuing to strengthen the valuable relationship we have with Yale and the School of Management. Beto Casellas YC ’89, EVP and Chief Customer Engagement Officer, Synchrony.