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Marketing

Yale SOM’s marketing faculty study the relationship between consumers and companies through subjects such as behavioral science, brand management, decision-making, and digital strategy.

Deborah Small teaching in classroom

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Courses

  • Consumer Behavior MGT 558
  • AI Strategy & Marketing MGT 853
  • Behavioral Science for Social Good MGT 864
  • Pricing Strategy MGT 855
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Publications

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Yale Center for Customer Insights

Advancing the frontiers of consumer understanding

Learn about the center

Marketing Faculty

Ravi Dhar

Ravi Dhar

George Rogers Clark Professor of Management and Marketing; Director of the Yale Center for Customer Insights & Co-Faculty Leader, Yale Program on Stakeholder Innovation and Management
Professor Subrata Sen

Subrata K. Sen

Joseph F. Cullman 3rd Professor Emeritus of Organization, Management, and Marketing
Professor K. Sudhir

K. Sudhir

James L. Frank '32 Professor of Private Enterprise and Management, Professor of Marketing & Director, China India Insights (CIIP) Program

Current PhD Students

  • Richard Archer (Quantitative Marketing)
    B.S. Statistics, University of Chicago
    richard.archer@yale.edu
  • Manisha Barnwal (Quantitative Marketing)
    Bachelors Engineering, Indian Institute of Engineering
    MBA Business Administration, Cornell University
    manisha.barnwal@yale.edu
  • Anya Berlova (Behavioral Marketing)
    BS Finance, University of Colorado-Boulder
    anya.berlova@yale.edu
  • Hua Deng (Quantitative Marketing)
    BA Economics, Tsinghua University
    MS Other, University of California
    hua.deng@yale.edu
  • Lal Eda Erensoy (Behavioral Marketing)
    B.A. Management, Bogazici University
    Master of Public Policy, University of Chicago
    eda.erensoy@yale.edu
  • Josh Hascher (Quantitative Marketing)
    B.S. Economics, Ohio State University
    josh.hascher@yale.edu
  • Peter (Sangwoo) Lee (Quantitative Marketing)
    BS Operations Research, Columbia University
    peter.s.lee@yale.edu
  • Zikun Liu (Quantitative Marketing) 
    BS Mathematics, Fudan University 
    zikun.liu@yale.edu
  • Colby James Lundak (Behavioral Marketing)
    BA Cognitive Science, University of Chicago 
    colby.lundak@yale.edu
  • Linda Mao (Behavioral Marketing) 
    BA, Economics, Rice University 
    jiayue.mao@yale.edu
  • Siddartha Pilla (Quantitative Marketing) 
    Bachelor of Engineering, Indian Institute of Technology 
    MBA Business & Management, Indian Institute of Mangement 
    siddartha.pilla@yale.edu
  • Michael Robinson (Quantitative Marketing) 
    BA Political Science, Yale University 
    MBA, Yale School of Management 
    michael.l.robinson@yale.edu
  • Sally MJ Shin (Behavioral Marketing) 
    BA Communications, University of Pennsylvania 
    MS Computer Science, Columbia University 
    sally.shin@yale.edu
  • Jared Jenson Wong (Behavioral Marketing) 
    BA Economics, Duke University 
    jared.wong@yale.edu
  • Keyan Zhu (Quantitative Marketing) 
    BEcon Finance, Peking University 
    MEcon Finance, Peking University 
    keyan.zhu@yale.edu

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