Skip to main content
Deborah Small

Deborah Small

Adrian C. Israel Professor of Marketing

Professor Small studies how individuals make decisions that affect their own and others’ welfare and what their choices signal to themselves and others about their moral character. While much of her work is in the area of prosocial behavior, she has many other research interests, including emotion, moral judgment, and consumer choice.


PhD, Carnegie Mellon University, 2004
MA, Carnegie Mellon University, 2002
BA, University of Pennsylvania, 1999


Selected Media Coverage


Fellow, American Psychological Society, 2018
Marketing Science Institute Scholar, 2018
Wharton Iron Prof, 2014