Joowon Klusowski

Professor Joowon Klusowski studies how people make numeric judgments and decisions. Specifically, Professor Klusowski utilizes experimental and observational data to explore questions with both behavioral and quantitative elements. Examples include how people estimate their probability of success; decide the quantity of a particular good or service to acquire or consume; perceive numbers expressed as percentages and multipliers; or use data and statistics to make predictions. Additionally, Professor Klusowski is interested in various topics related to human behavior research, such as choice, behavior change, emotion, and methods. Professor Klusowski's research has appeared in journals such as Nature, Management Science, and Psychological Science.

Education

PhD, The Wharton School, 2021

Articles

J. Klusowski and J. Lewis

Management Science

2025 | Forthcoming

K. L. Milkman, ..., J. Klusowski, ..., A. L. Duckworth

Nature, issue 7889, vol. 600, pp. 478-483

2021

J. Klusowski, D. A. Small, and J. P. Simmons

Psychological Science, issue 2, vol. 32, pp. 159-172

2021

Books

J. S. Lerner, C. A. Dorison, and J. Klusowski

In A. Scarantino (Ed.). Routledge Handbook of Emotion Theory, Routledge

2025

YCCI Insights Blog

March 18, 2025 Center for Customer Insights Blog

The Power of Percentages To Convey Magnitude

People interpret large differences in percentage as bigger than the equivalent differences in multipliers and absolute numbers — an important insight for those who have to communicate numerical change.