Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters. He has also served on the board of Harris Interactive.
PhD, Carnegie Mellon University, 1974
MS, Carnegie Mellon University, 1966
MS, Polytechnic Institute of Brooklyn, 1964
BTech, Indian Institute of Technology, 1963
Stochastic Models of Buyer Behavior
S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds. The History of Marketing Science, World Scientific Publishing Company