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Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters.  He has also served on the board of Harris Interactive.


  • PhD, Carnegie Mellon University, 1974
  • MS, Carnegie Mellon University, 1966
  • MS, Polytechnic Institute of Brooklyn, 1964
  • BTech, Indian Institute of Technology, 1963

Selected Works


  • Stochastic Models of Buyer Behavior
    S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds.
    The History of Marketing Science, World Scientific Publishing Company
  • Marketing and Politics : Models, Behavior, and Policy Implications
    S. Sen, B. Gordon, M. Lovett, R. Shachar, et al.
    Marketing Letters
    Volume 23, Issue 2012, pp 391-403



  • INFORMS ISMS Fellow, in recognition of long-term contributions to marketing science, 2016