Skip to main content
Kosuke Uetake

Kosuke Uetake

Associate Professor of Marketing

Kosuke Uetake’s research interests include quantitative marketing, industrial organization, and applied microeconomics. His current work focuses on the design of online platforms and understanding the role of asymmetric information in C2C platforms.

Kosuke's recent research also studies healthcare Big Data using machine learning techniques to tackle obesity. His research also studies mergers and industry dynamics in high-tech industries. He earned a bachelor’s degree in economics from University of Tokyo and a PhD in economics from the Northwestern University.


  • PhD, Northwestern University, 2013
  • MA, Northwestern University, 2009
  • MA, University of Tokyo, 2007
  • BA, University of Tokyo, 2005


Signaling in Online Credit Markets

K. Uetake, K. Kawai and K. Onishi
Journal of Political Economy, issue 2022

Effectiveness of Product Recommendations under Time and Crowd Pressures

K. Uetake, K. Kawaguchi and Y. Watanabe
Marketing Science

Working Papers

Pricing Mechanism in Online Credit Markets

K. Uetake

Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals

K. Uetake and N. Yang

Strategic Network Formation and Performance in the Venture Capital Industry

K. Uetake

Entry by Merger: Estimates from a Two-Sided Matching Model with Externalities

K. Uetake and Y. Watanabe


  • Don Lehmann Award for Best Dissertation-Based Articles, 2021