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Kosuke Uetake

Kosuke Uetake

Associate Professor of Marketing

Kosuke Uetake’s research interests include quantitative marketing, industrial organization, and applied microeconomics. His current work focuses on the design of online platforms and understanding the role of asymmetric information in C2C platforms.

Kosuke's recent research also studies healthcare Big Data using machine learning techniques to tackle obesity. His research also studies mergers and industry dynamics in high-tech industries. He earned a bachelor’s degree in economics from University of Tokyo and a PhD in economics from the Northwestern University.


  • PhD, Northwestern University, 2013
  • MA, Northwestern University, 2009
  • MA, University of Tokyo, 2007
  • BA, University of Tokyo, 2005


Signaling in Online Credit Markets

Kosuke Uetake, Kei Kawai and Ken Onishi
Journal of Political Economy
2022 Articles

A Structural Model of Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design

Minkyung Kim and K. Sudhir
Management Science
2022 Articles

Working Papers

Pricing Mechanism in Online Credit Markets

K. Uetake
2018 Working Papers

Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals

K. Uetake and N. Yang
2018 Working Papers

Strategic Network Formation and Performance in the Venture Capital Industry

K. Uetake
2012 Working Papers

Entry by Merger: Estimates from a Two-Sided Matching Model with Externalities

K. Uetake & Y. Watanabe
2012 Working Papers


  • Don Lehmann Award for Best Dissertation-Based Articles, 2021