Kosuke Uetake
Professor of Marketing
Kosuke Uetake’s research interests include quantitative marketing, industrial organization, and applied microeconomics. His current work focuses on the design of online platforms and understanding the role of asymmetric information in C2C platforms.
Kosuke's recent research also studies healthcare Big Data using machine learning techniques to tackle obesity. His research also studies mergers and industry dynamics in high-tech industries. He earned a bachelor’s degree in economics from University of Tokyo and a PhD in economics from the Northwestern University.
Education
- PhD, Northwestern University, 2013
- MA, Northwestern University, 2009
- MA, University of Tokyo, 2007
- BA, University of Tokyo, 2005
Articles
A Structural Model of Multi-tasking Salesforce: Job Task Allocation and Incentive Plan Design
M. Kim, K. Sudhir, and K. Uetake
Management Science
2023 | Forthcoming
Signaling in Online Credit Markets
K. Uetake, K. Kawai and K. Onishi
Journal of Political Economy, issue 2022
2022
Taxation and Market Power in Legal Marijuana Industry
B. Hollenbeck and K. Uetake
RAND Journal of Economics, issue 3, vol. 52
2021
Mergers, Innovation, and Entry/Exit Dynamics: The Consolidation of the Hard Disk Drive Industry
K. Uetake and M. Igami
Review of Economic Studies, issue 6, vol. 87, pp. 2672-2702
2020
Effectiveness of Product Recommendations under Time and Crowd Pressures
K. Uetake, K. Kawaguchi and Y. Watanabe
Marketing Science
2020
Working Papers
Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals
K. Uetake and N. Yang
2018
Entry by Merger: Estimates from a Two-Sided Matching Model with Externalities
K. Uetake and Y. Watanabe
2012
Achievements
- Don Lehmann Award for Best Dissertation-Based Articles, 2021