Kosuke Uetake
Associate Professor of Marketing
Kosuke Uetake’s research interests include quantitative marketing, industrial organization, and applied microeconomics. His current work focuses on the design of online platforms and understanding the role of asymmetric information in C2C platforms.
Kosuke's recent research also studies healthcare Big Data using machine learning techniques to tackle obesity. His research also studies mergers and industry dynamics in high-tech industries. He earned a bachelor’s degree in economics from University of Tokyo and a PhD in economics from the Northwestern University.
Education
- PhD, Northwestern University, 2013
- MA, Northwestern University, 2009
- MA, University of Tokyo, 2007
- BA, University of Tokyo, 2005
Articles
A Structural Model of Multi-tasking Salesforce: Job Task Allocation and Incentive Plan Design
M. Kim, K. Sudhir, and K. Uetake
Management Science
2023
Articles
Signaling in Online Credit Markets
Kosuke Uetake, Kei Kawai and Ken Onishi
Journal of Political Economy
2022
Articles
A Structural Model of Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design
Minkyung Kim and K. Sudhir
Management Science
2022
Articles
Taxation and Market Power in Legal Marijuana Industry
B. Hollenbeck and K. Uetake
RAND Journal of Economics
2021
Articles
Mergers, Innovation, and Entry/Exit Dynamics: The Consolidation of the Hard Disk Drive Industry
K. Uetake and M. Igami
Review of Economic Studies
2020
Articles
Working Papers
Pricing Mechanism in Online Credit Markets
K. Uetake
2018
Working Papers
Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and Long-Term Goals
K. Uetake and N. Yang
2018
Working Papers
Strategic Network Formation and Performance in the Venture Capital Industry
K. Uetake
2012
Working Papers
Entry by Merger: Estimates from a Two-Sided Matching Model with Externalities
K. Uetake & Y. Watanabe
2012
Working Papers
Achievements
- Don Lehmann Award for Best Dissertation-Based Articles, 2021