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Gal Zauberman

Gal Zauberman

Joseph F. Cullman, 3rd Professor of Marketing

Professor Gal Zauberman studies human judgment and decision making, the nature of experiences, financial decision making, time perception, and memory for emotions and choice. In his research, he has published articles in leading marketing and psychology journals on topics that include: factors that affect individuals’ evaluations, preferences, and choice, with specific interest in the role of time in decisions and experiences. He has also been investigating the role of photography and other technology in experiences. He won numerous awards, including the William O’Dell  and the Paul Green best paper awards, and the Early Career Award for Distinguished Contributions to Consumer Psychology. His research received international media coverage, including the New York Times, Scientific American, and others.


  • PhD, Duke University, The Fuqua School of Business, 2000
  • BA, The University of North Carolina, Chapel Hill, 1994


A Neural Signature of the Vividness of Prospective Thought Is Modulated by Temporal Proximity during Intertemporal Decision-Making

Lee, Sangil, T. Parthasarathi, N. Cooper, G. Zauberman, C. Lerman, and J. W. Kable
Proceedings of the National Academy of Science, issue 2022, vol. 119(44)

Harder Than You Think: Misconceptions about Logging Food with Photos versus Text

Silverman, Jackie, A. Barasch, K. Diehl, and G. Zauberman
Journal of the Association for Consumer Research, issue 2022, vol. 7(4), pp. 419-428

Capturing life or missing it: how mindful photo-taking can affect experiences

Diehl, Kristin and G. Zauberman
Current Opinion in Psychology, issue 2022

Inconsistent Allocations of Harms Versus Benefits May Exacerbate Environmental Inequality

T. Makov, G.E. Newman, and G. Zauberman
Proceedings of the National Academy of Sciences, issue 16, vol. 117, pp. 8820-8824