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Professor Gal Zauberman studies human judgment and decision making, the nature of experiences, financial decision making, time perception, and memory for emotions and choice. In his research, he has published articles in leading marketing and psychology journals on topics that include: factors that affect individuals’ evaluations, preferences, and choice, with specific interest in the role of time in decisions and experiences. He has also been investigating the role of photography and other technology in experiences. He won numerous awards, including the William O’Dell  and the Paul Green best paper awards, and the Early Career Award for Distinguished Contributions to Consumer Psychology. His research received international media coverage, including the New York Times, Scientific American, and others.


  • PhD, Duke University, The Fuqua School of Business, 2000
  • BA, The University of North Carolina, Chapel Hill, 1994

Selected Works


  • Passing the buck to the wealthier: Reference - dependent standards of generosity
    J. Z. Berman, A. Bhattacharjee, D. A. Small, and G. Zauberman
    Organizational Behavior and Human Decision Processes
    Volume 157, pp 46-56

  • Inconsistent Allocations of Harms Versus Benefits May Exacerbate Environmental Inequality
    T. Makov, G.E. Newman, and G. Zauberman
    Proceedings of the National Academy of Sciences
    Volume 117, Issue 16, pp 8820-8824