Yale School of Management

Behavioral Marketing

The PhD degree in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. Students choose the behavioral marketing track if they are interested in the psychological aspects of consumer behavior.

Shane Frederick


The Ph.D. in Behavioral Marketing

Admission to the Ph.D. program in Behavioral Marketing is highly selective. We admit 2-3 of the most promising students annually from an impressive pool of applicants. Academic backgrounds of admitted students are typically in the behavioral sciences or the liberal arts, but we welcome applications from students with degrees in economics, statistics, computer science, mathematics, and engineering. We do not require graduate degrees for admission to the doctoral program.

The marketing department at Yale is consistently rated as one of the most productive in the field. We have an excellent placement record for our doctoral students, many of whom have gone on to secure tenure-track positions at top research institutions including Harvard, Stanford, Northwestern and Columbia. The behavioral marketing faculty at Yale are all research active scholars who specialize in consumer behavior, behavioral economics, and judgment and decision-making. Many of the behavioral faculty have joint appointments in the departments of Psychology and Cognitive Sciences. Ph.D. students are not assigned to a primary advisor prior to admission and are free (and encouraged) to work with multiple faculty members. Research interests and recent publications for the behavioral faculty are provided on the faculty page.

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