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C-Suite Talent To Visit Yale SOM for Annual Marketing Conference

Alexander Roberts | February 8, 2012

The Yale School of Management Center for Customer Insights, in conjunction with the Yale SOM Marketing Club, is hosting its sixth annual Marketing conference on this Friday, 2/10. The theme this year is "The Higher Velocity Marketplace: Technology, Innovation and Engagement in the New Marketplace." The event is completely sold out and attended by students, faculty, alumni and industry experts. I am personally extremely excited to see that two of our very successful alums, Gina Boswell (EVP, Unilever/SOM '89) and Claire Johnson (SVP, Google/SOM '01) are coming back to Yale to speak at the event. As one of the leaders of the Marketing Club, I will have the pleasure to introduce Claire and look forward to a very exciting day on Friday. If you are interested in following the event on twitter, our handle is @yalecci and the hashtag is #yccimktg12 Listed below is the agenda for the day:

  • 9:00-9:15 Opening remarks Dean Edward A. Snyder

  • 9:15-10:00 Jon Iwata CMO IBM

  • 10:00-10:45 Geoff Cottril CMO Converse

  • 10:45-11:00 Break

  • 11:00-11:45 Gina Boswell SOM ’89 EVP, Personal Care Unilever North America

  • 11:45-1:00 Lunch

  • 1:00-1:45 Ross Martin EVP Viacom (MTV Scratch)

  • 1:45-2:30 Claire Johnson SOM ‘01 VP New Products, Media and Platforms Google

  • 2:30-2:50 Millenials & Smart Phones Christina Bruno, Priyanka Garg & Jason Klein SOM ‘12

  • 2:50- 3:00 Closing Remarks Prof. Ravi Dhar Director, Yale Center for Customer Insights