At the INFORMS Society for Marketing Science (ISMS) Conference this month, Professor K. Sudhir was named the 2023 INFORMS Society for Marketing Science Fellow. The award “recognizes cumulative long-term contribution to the mission of ISMS…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.”
The ISMS is a division of INFORMS, the Institute for Operations Research and the Management Sciences. While the award, according to the society, “recognizes past accomplishments and is an honor, it is also meant to encourage responsibility. ISMS Fellows are expected to provide leadership and support for the ISMS community. “
Previous winners of the ISMS Fellowship include Sudhir’s colleague Subrata Sen, the Joseph F. Cullman 3rd Professor Emeritus of Organization, Management, and Marketing.
Sudhir, the James L. Frank ‘32 Professor of Private Enterprise and Management and professor of marketing, is an expert on customer relationship management, digital marketing and artificial intelligence, marketing organizations, and emerging markets. His research has made use of machine learning, field experiments, game theory, and other methods.
In their nomination for the ISMS Fellowship, his Yale colleague Jiwoong Shin, Pradeep Chintagunta of the University of Chicago, and Kannan Srinivasan of Carnegie Mellon University wrote, “Sudhir’s earliest work helped introduce empirical [industrial organization] into marketing research. He then ventured into several important emerging fields with both substantive and methodological contributions, and his work has paved the way for the next generation of scholars in these important new areas.” Noting Sudhir’s record of service to his field and of guiding PhD and MBA students, they added, “Professor Sudhir has made truly outstanding contributions to the practice of marketing through his research, dedication to education, applying his rigor to practice, and most importantly, through his service to the ISMS community.”