Yale School of Management

Marketing

Today’s marketing leaders are expected to utilize a deep understanding of the customer to influence decision making across many different functions, from demand planning and supply chain management to pricing and analytics.  

The Yale SOM integrated core curriculum provides students with both a strong foundation in marketing and brand management frameworks, as well as tools and methods for applying those concepts to complex, integrated problems. Specialized marketing electives and team-based projects provide you with the expertise you need to pursue your passion, whether it’s decision making, big data, or sustainability.

Student Profiles

  • I was the operations manager at the Boston Philharmonic Orchestra before coming to Yale. I did marketing, database management, box office...

    Adrienne Eby ’19
  • The retail industry is playing a significant part in the environmental crisis. From plastic bottles and bags to massive carbon emissions,...

    headshot of Carlos Guzman
  • Two things really mattered to me when I chose an MBA program. One was the school’s brand, and the second was a curriculum that would give...

    Aiswarya Ravi ’19
  • When Timothee Memmi ’18 arrived on campus for the MBA for Executives program, he expected to learn skills that would help him to...

    Timothee Memmi ’18

Marketing Courses

Foundation Courses

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Electives

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Experiential Learning

Discovery Projects

Discovery Projects pair elite teams of MBA students under faculty guidance with our partners to drive innovative solutions for real-world marketing problems.Discover Project

MBA students work in teams, under the guidance of faculty, to tackle a current business challenge at a real corporation. Students apply theories and frameworks in behavioral science to help uncover the drivers of customer motivations and preferences. Each project gives students the opportunity to develop and learn team building, analytic thinking, qualitative research methodologies, interviewing skills, client relations, and presentation skills. 

YCCI Discovery Projects

Marketing Profiles

Professor K. Sudhir

James L. Frank ’32 Professor of Private Enterprise and Management, Professor of Marketing & Director of the China India Insights Program

As the world changes, most organizations don’t adapt fast enough to remain customer focused.

Complete Profile

Opportunities for Students

Yale SOM Student Clubs

Among our 40+ student clubs are several that foster students' leadership in the marketing disciplines through workshops, roundtables, conferences, and fundraisers, including the Design & Innovation Club, Marketing Club,Retail Club, and YCCI Editorial Board. 

Yale SOM Conferences and Events

The Center for Customer Insights hosts a number of events, conferences, and eminent speakers throughout the year. Students have an opportunity to attend many of these events and to engage with visiting corporate partners through volunteer work.

Yale CCI Student Fellows Program

Fellows are an elite group of marketing and business leaders who have been recognized by the Yale Center for Customer Insights for their contributions to the development and dissemination of new customer insights and the practical applications of those insights.

Yale CCI Colloquium on Marketing Leadership

The Colloquium on Marketing Leadership hosted by the Yale Center for Customer Insights brings leaders in marketing, insights, and innovation together with students and faculty to share personal perspectives on their careers, companies, and industries. It explores the latest challenges, opportunities, and developments in the world of marketing, from a wide variety of disciplines, perspectives, and backgrounds. Recent speakers included Nielsen, Converse, Procter & Gamble, and McKinsey leaders. View a list of recent speakers.

Yale News & Insights

Academic Centers

Yale Center for Customer Insights

Advancing the frontiers of consumer understanding