Yale School of Management

Business Perspectives for Creative Leaders Live Online

Unite your design background with world-renowned managerial and leadership expertise.


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Location: Online
Program format: Live, online sessions
Time commitment: 5 – 6 hours weekly plus 3 – 4 hours of pre-work
Program Fee: $5,850
Contact: Jenna Pettit

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Oftentimes successful creative professionals find themselves having risen to managerial positions having little leadership or management training. Acting as the perfect blend of business and design, Business Perspectives for Creative Leaders Live Online allows a wide, rich network of architects, graphic designers, industrial designers, developers, and other creative professionals, to learn the business principles they need without sacrificing time away from the job they love.

The Business Perspectives for Creative Leaders curriculum is designed to accomplish two goals: first, to equip creative leaders to meet the challenges of management; and second, to give participants the skills and perspectives they need to reach the next levels in their careers. Instead of teaching management topics in separate, single-subject courses, Yale’s experienced faculty teach an integrated curriculum providing business frameworks and concepts in a rich, relevant context.

In this program, design-industry professionals broaden their management skills to complement their deep creative abilities and become well-rounded senior leaders. They strengthen strategic thinking to better tackle high-impact opportunities and drive innovation for growth. They develop soft skills to better influence, persuade, and negotiate with colleagues and clients. In addition, they learn how to lead change and learn the basics of accounting and finance to communicate better with their peers in finance.

This program’s live online format creates a highly engaging environment where participants are an active part of the program. Participant profile galleries within our learning platform enable learners to discover what they have in common with others. Break-out activities bring small, varied groups of people together in meaningful ways. Unique networking activities drive social connection with other passionate professionals to deepen learning and many of these budding connections bloom into what become lasting relationships. Participants often take advantage of the tools we provide to meet up with one another and continue growing together long after the program’s end. Come immerse yourself in both content and networking with our live online delivery.

Come push the boundaries of your leadership potential to move yourself and your organization forward.

  • What to Expect
    • Develop personal career aspirations with practical insights and inspiring perspectives.
    • Think strategically to meet the challenges of management, take advantage of business opportunities, and drive innovation for growth.
    • Develop soft skills to better influence, persuade, and negotiate with colleagues and clients.
    • Connect to a powerful network of creative professionals who share a passion for leadership and innovation.
  • Who Should Attend

    Designed for mid-career or senior professionals, this program is ideal for designers and other creatives looking to become better leaders, drive innovation, navigate change, expand their network, or optimize their teams to drive growth. Averaging between 20 - 40 attendees a year, this experience is consistently ranked one of the most valuable experiences of participants’ career.

  • Agenda

    Below is a sample of what you can expect to experience in the Business Perspectives for Creativwe Leaders Live Online program.

    Day One

    • Team Building: Making High Quality Connections
    • Emotional Intelligence: Awareness, Regulation, and Compassion

    Day Two

    • Negotiations: Friendly Ambition and Value Claiming
    • Influence and Persuasion
    • Organization for Innovation: The Threadless Case Study

    Day Three

    • Deciding to Decide: Decision Making for Leaders
    • Networks of Innovation

    Day Four

    • Employee Engagement and Motivation
    • Organizational Change
    • Managing, Developing, and Retaining the New Generation of Talent

    Day Five

    • Financial Accounting I & II
    • C-Suite Perspective Panel
  • Faculty


    Faculty and lecturers are subject to change.

    Rodrigo CanalesRodrigo Canales

    Business Perspectives for Creative Leaders Faculty Director and Associate Professor of Organizational Behavior

    Rodrigo Canales does research at the intersection of organizational theory and institutional theory, with a special interest in the role of institutions for economic development. Specifically, Rodrigo studies how individuals are affected by and in turn purposefully change complex organizations or systems. Rodrigo's work explores how individuals’ backgrounds, professional identities, and organizational positions affect how they relate to existing structures and the strategies they pursue to change them. His work contributes to a deeper understanding of the mechanisms that allow institutions to operate and change. Rodrigo has done work in entrepreneurial finance and microfinance, as well as in the institutional implications of the Mexican war on drugs. His current research is divided in three streams. The first focuses on the structural determinants of the quality of startup employment. The second, in partnership with the Hewlett Foundation, explores the conditions under which development policies and practices are built upon and incorporate existing, rigorous evidence. The third, with generous support from the Merida Initiative, explores how to build effective, resilient, and trusted police organizations in Mexico.

    Emma SeppäläEmma Seppällä

    Co-Director of the Yale College Emotional Intelligence Project at the Yale Center for Emotional Intelligence, Lecturer at Yale College

    Emma Seppällä, Ph.D, is Science Director of Stanford University’s Center for Compassion and Altruism Research and Education and author of The Happiness Track (HarperOne, 2016). She is Co-Director of the Yale College Emotional Intelligence Project at the Yale Center for Emotional Intelligence, and Faculty Director of the Yale School of Management’s Women’s Leadership Program.

    She regularly consults with and speaks at companies around the world on positive organizations, happiness at work, and social connection. She has addressed companies like Google, Apple, Facebook, Bain & Co, and Ernst & Young. She was an invited speaker at a United States Congressional Hearing and has also spoken at TedX Sacramento and TEDx Hayward. She writes for Harvard Business Review, The Washington Post, TIME, QUARTZ, Business Insider, Stanford Medicine, Psychology Today, Fast Company, Forbes, Huffington Post, MindBodyGreen, Greater Good Science Center, Scientific American Mind, and Spirituality & Health. Her work and research have been featured in The New York Times, The Washington Post, The Chicago Tribune, The Boston Globe, The Atlantic, VOGUE, ELLE, CBSNews, Oprah Magazine, Fast Company, U.S. World and News Report, Forbes, Cosmopolitan, Inc, Huffington Post, ABC News, Business Insider, SELF, GLAMOUR, and the World Economic Forum. She is a repeat guest on Good Morning America and has also been featured in ABC News, Fox News, Huffington Post Live, and TIME/MONEY and is featured in the documentary film The Altruism Revolution and What You Do Matters.

    Her research focuses on well-being, compassion, social connection, complementary and alternative practices, and trauma resilience. Her research on yoga-based breathing for military veterans returning from war in Iraq and Afghanistan was highlighted in the documentary Free the Mind. She is the recipient of a number of research grants and service awards including the James W. Lyons Award from Stanford University for founding Stanford’s first academic class on the psychology of happiness and teaching well-being programs for Stanford students. She graduated from Yale (BA), Columbia (MA), and Stanford (PhD). Originally from Paris, France, she is a native speaker of French, English, and German and conversant in Spanish and Mandarin Chinese.

    In 2003, Professor Bartczak received The Margaret Chandler Memorial Award for Commitment to Excellence from Columbia Business School’s Executive MBA Programs graduating class in recognition of his contribution to the class. The award honors the high standards set by the late Professor Margaret K. Chandler. In 2010, Dr. Bartczak received the Dean’s Award for Teaching Excellence at Columbia Business School.

    Zoë ChanceZoë Chance

    Assistant Professor of Marketing

    I study and teach influence, focusing on research-based strategies for helping people lead richer, healthier, happier lives. My work has been featured in the New York Times, Wall Street Journal, The Economist, Scientific American, and Psychology Today.

    Turning knowledge into practice is a passion. My research findings have been published in top academic journals like Proceedings of the National Academy of Science and in popular media like Harvard Business Review. I speak in organizations and conferences around the world including TEDx, and my 4 Ps Framework for Behavior Change is the foundation for Google’s global food guidelines, helping 70,000 people make healthier choices every day. Mastering Influence and Persuasion, my MBA elective, is one of the most sought-after courses at Yale School of Management.

    Some career highlights prior to my engagement at Yale include managing a $200 million segment of Barbie, developing an executive education leadership program at Harvard, acting on stage and film, and starting a small business. I received my doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. These days my favorite hobby is authoring a book about influence.

    Marissa KingMarissa King

    Professor of Organizational Behavior

    Professor King’s research examines social networks, social influence, and team dynamics. Her most recent line of work analyzes the role social networks played in the prescription drug abuse epidemic. She is also interested in how to effectively leverage networks to treat opioid use disorders and address the loneliness epidemic. King’s research has been featured in The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, and, National Public Radio, among other outlets. Her first book, Social Chemistry: Decoding the Elements of Human Connection, will be coming out in January 2021.

    Emma-Seppälä James Baron

    William S. Beinecke Professor of Management

    Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.”

    He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.

  • Registration

    How to Apply

    Interested applicants will need to submit:

    • A current résumé
    • A statement of intent explaining why you are applying to this progra, how your experience has prepared you to enter this program, and how it will benefit you professionally.

    Both documents can be uploaded as either a PDF or word document to the application form. Professional achievement and organizational responsibility are the main criteria for admission. There are no previous formal education requirements for admission. Acceptance is subject to the approval of the Yale School of Management Executive Education program committee. Applications are reviewed in the order they are received, and you can expect to be notified within 1-2 weeks from submitting a completed application.

    If you have any questions about applying, please contact Jenna Pettit


    Upon acceptance a prompt for payment information will be sent. You must select invoice or credit card. If you select “invoice”, you will still have the option to pay by credit card later. Course materials are distributed once payment is received in full, and we recommend completing some pre-work before attending to get the most benefit from the experience.

    Program Fee Assistance

    Program fee benefits are available for those from nonprofits, Yale or Yale SOM graduates, or who are veterans. For more information about veteran financial aid options and eligibility, please visit the Executive Education Veteran Benefits page. Please reach out to Jenna Pettit to ask about group discounts for multiple people applying from the same company. There are no scholarship opportunities for this program. Special rates cannot be combined.

    If you are from a non-profit organization, please use the discount code “NONPROFIT” at registration to receive a 15% program fee reduction. If you are a Yale University or Yale SOM graduate, please use the discount code “YALEGRAD” at registration to receive a 15% program fee reduction.