Insights Blog

On Friday, October 13th, the Yale Center for Customer Insights partnered with the Association of National Advertisers Educational Foundation to host over 150 industry professionals and students at the Growth Through Marketing Conference.

For more than 40 years, researchers have believed that giving people a choice makes them think they are more likely to achieve a positive outcome.

The Ladies’ Professional Golf Association’s first chief marketing executive spoke to students during this year’s Colloquium on Marketing Leadership, reflecting on his career in sports marketing. Here’s how it went down.

In the face of recent economic challenges, consumers still find moments to indulge in name-brand food and beverage products.

Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.

Understanding the Behavioral Science Behind Climate Change Persuasion

Leigh Bushnell ’24 discusses leaning heavily on her behavioral economics coursework during her internship at the beauty and wellness brand. 

New research from Yale SOM Professor Ravi Dhar and colleagues shows that climate friendly reminders work best when placed in the early part of a consumer's decision-making process.

New research from Yale SOM professor Jiwoong Shin highlights how the predictive power of targeted advertising can be undercut by ignoring the misaligned incentives of advertisers and consumers.

Even when consumers want to make sustainable food choices, they may not know which choices are sustainable.