Brand Growth Through Human Understanding
Join an Elite Network: Workshop real challenges with some of the brightest minds from Yale and fellow industry leaders.
Key Benefits
Brand Transformation and Growth: Learn new ways of thinking about how value is created and framed.
The Science of Human Behavior: Discover the true motivators that drive consumers.
Next-Level Test & Learn: Reveal why your current perspective of testing is too narrow.
Disruptive Innovation: Become a more innovative marketer and bring new ideas back to your organization.
Program Dates
March 11-13, 2025
Apply here.
Program Details
Location: Evans Hall 165 Whitney Ave. New Haven, CT
Program Fee: $5,600 Early Bird Rate with code EARLYBIRD
Price increases to $7,000 after December 13.
Questions? Please contact ycci@som.yale.edu.
At the Yale Center for Customer Insights, we bridge cutting-edge research with real-world marketing and insights applications. This executive education course is crafted to equip you with actionable strategies grounded in Yale's pioneering work on human behavior. It's more than just theory—it's a practical, experience-driven program designed to make a tangible impact in your professional world.
I absolutely loved it... I was given the time to fully immerse myself in the learning without a thousand distractions. I got to connect with super smart people both from Yale and the cohort I was with.
Professor Nathan Novemsky on infusing psychology into marketing:
I can immediately apply my learning both in work and outside of work... The principles help with so many of the roles I've done and will do over the years. I can apply it to product strategy, product design, pricing, marketing, market research, change management, and more... I feel refueled.
Who should apply?
The program is crafted for executives with at least 10 years of experience who lead functional teams in such areas as marketing, branding, insights, innovation, product management, digital, strategy, and communications.
How do I make the case with my company to attend this Yale program?
Advocating for resources to support professional development can be hard. We have created a justification letter template for you to update and share with your employer. If you would like additional guidance please reach out to ycci@som.yale.edu.
Testimonials
Praise from Prior Participants
Leaders from the consumer packaged goods, technology, finance, healthcare, and B2B industries give high ranks to the program across the board:
“The program brings behavioral economics theory into practice through the highest-caliber experts in this field.”
“Amazing. 23 years of a career and I am smarter today than I was yesterday.”
“This program is one of a kind. No other institution offers this.”
“Tremendously valuable even after 18 years of classically CPG training.”
“Full of insights rooted in a framework that is easy to take back and apply to multiple businesses.”
“The program brings behavioral economics theory into practice through the highest-caliber experts in this field.”
“Outstanding content delivered by engaging professors. The behavioral economics course is relevant to my work and will make me a better marketing professional.”
“To learn this much about this topic in this short of time is huge . . . I’d definitely recommend it.”
“It’s introduced me to a fundamental shift in thinking that has implications across the organization—for marketing, product development, advertising, technology and research.”
Program Leadership
Meet your team of Yale faculty
Among the most productive and cited scholars in the field, the YCCI faculty team utilizes decades of cutting-edge research to help address the challenges of today’s marketing, innovation, and research organizations.
Ravi Dhar
Professor Dhar is the George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights. He is an expert in consumer behavior and branding, marketing management, and marketing strategy and a leader in bringing psychological insights to the study of consumer decision-making.
Shane Frederick
Professor Frederick is professor of Marketing in the Yale School of Management and his research focuses on preference elicitation, framing effects, intertemporal choice, and decision-making under uncertainty.
Nathan Novemsky
Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making.
Jennie Liu
Jennie is Executive Director for the Yale Center for Customer Insights and Lecturer in the Practice of Management. Jennie brings experience in marketing, brand building, and harnessing customer empathy and experience to drive strategic innovation. Prior to her role at Yale, Jennie was the Executive Director of North America Marketing at The Estée Lauder Companies, leading initiatives for the Clinique brand.
Agenda
Agenda for the March program is coming soon.
Building on Yale’s deep heritage in behavioral economics, the Yale Center for Customer Insights partners with global marketing leaders to develop, test, and disseminate new insights that advance the understanding of the changing consumer. The YCCI team helps industry leaders apply the most advanced understanding of consumer choice in today’s fast-changing marketplace. Having worked across industries and sectors for over a decade, the award-winning faculty team deeply understands the real, immediate problems of the marketplace and how to implement practical approaches to solve them. Over the past decade, YCCI has provided executive education programs to leaders from top companies such as HP, Visa, Google, Kellogg, GSK, PepsiCo, Novartis, Pfizer (Seagen), Mastercard, IKEA, General Motors, and many others.