New research from Yale SOM Professor Taly Reich reveals that after consumers have been exposed to certain types of sad content, they respond with a counterintuitive impulse: the need to sustain their blue moods.
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.
Despite the growing prevalence and capabilities of predictive algorithms, consumers don’t necessarily trust what a computer tells them.
In honor of National Read a Book Day, and the back to school season we’ve gathered a reading list from Yale SOM Marketing Faculty, Executive Fellows and Center for Customer Insights staff. Check out our current reads below!
Helena Heckschen ’23 shared her experiences from her internship with the National Basketball Association.
SOM Professor Barry Nalebuff brings together lessons learned from his experience negotiating the sale of his company and his theoretical approach to negotiations in his new book, Split the Pie: A Radical New Way to Negotiate
SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act on their intentions.
Harvard Law Professor Cass Sunstein speaks about his new book, 'Sludge: What Stops Us from Getting Things Done and What to Do About It.'
New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends.