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Insights Blog

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Couple in financial stress
July 12, 2024 Center for Customer Insights Blog

Financial Stress Prevents Money Talk Among Romantic Couples

Financially stressed Individuals are less likely to discuss money with their romantic partners, according to a new study.
Several Yale SOM interns posing outside an office building on a city street
July 11, 2024 Internship Spotlight Blog

Internship Spotlight: Jordan Greer ’25, Procter & Gamble

For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship. 

LPGA Discovery Project Trip 1
June 10, 2024 Center for Customer Insights Blog

A Discovery Project Experience: LPGA Championship

MBA Discovery Project students on the LPGA team got a once in a lifetime opportunity to attend the Chevron Championship of the Ladies Professional Golf Association.

Abstract image of dynamic pricing with costs raising and lowering
May 31, 2024 Center for Customer Insights Blog

Clearing Up Costs: Justifying Dynamic Pricing to the Consumer

As dynamic pricing becomes more prevalent, or simply recognized, consumer acceptance hinges on how it's framed. YCCI explores strategies for businesses to justify price changes, emphasizing transparency and perceived fairness.

Yale 2024 InsightsOn Conference in Zhang Auditorium
May 28, 2024 Center for Customer Insights Blog

From Insights to Action: Key Takeaways from YCCI’s 2024 InsightsOn Conference

Discover how YCCI's annual InsightsOn Conference brought together top industry and academic leaders to deliver actionable marketing insights, cutting-edge research, and high-quality networking opportunities.

Donation hands in prosocial marketing
May 20, 2024 Center for Customer Insights Blog

With Deceptive Marketing, the Ends Don’t Justify the Means

When it comes to prosocial marketing, how do people judge ethicality? Do we assess organizations differently than we assess each other?
A variety of options of smartphones to choose from- when should companies consider product versioning at various prices?
March 27, 2024 Center for Customer Insights Blog

The Dynamics of Optimal Product Pricing

The research of Yale SOM's Soheil Ghili explores the intricacies of price discrimination and product versioning, outlining how understanding consumer preferences can optimize pricing strategy.

March 19, 2024 Center for Customer Insights Blog

Introducing American Whiskey to New, Younger Demographics

YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption. 

Consumer Psychology
February 29, 2024 Center for Customer Insights Blog

A Roadmap for Strengthening the Field of Consumer Psychology

Though consumer psychology studies how people behave in the market, very little is actually known about what consumers know of and believe about markets.

Valentine's Day Gifts
February 13, 2024 Center for Customer Insights Blog

The Heart of the Gift: Exploring the Psychology of Valentine's Day Giving

Academic research can provide a lot of interesting insight on Valentine's Day gifting. Discover how marketers can capitalize on the diverse motivations behind gift-giving to spread love across all relationships.