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Insights Blog

Victoria Bush
September 28, 2022 MBA Blog

Internship Spotlight: Victoria Bush ’23, GEM

Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews. 

Tali in front of Dow Jones sign
September 27, 2022 MBA Blog

Internship Spotlight: Tali Marcus ’23, Dow Jones

Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.

Person's hands at laptop computer holding a cell phone with ai graphics overlaid
September 26, 2022 Center for Customer Insights Blog

Framing the Ghost in the Machine: How to Build Consumer Trust in AI

Despite the growing prevalence and capabilities of predictive algorithms, consumers don’t necessarily trust what a computer tells them.

Pile of books on a teal background
September 06, 2022 Center for Customer Insights Blog

YCCI's National Read A Book Day List

In honor of National Read a Book Day, and the back to school season we’ve gathered a reading list from Yale SOM Marketing Faculty,  Executive Fellows and Center for Customer Insights staff.  Check out our current reads below!

Helena with NBA trophy
August 24, 2022 MBA Blog

Internship Spotlight: Helena Heckschen ’23, National Basketball Association

Helena Heckschen ’23 shared her experiences from her internship with the National Basketball Association.

Prof. Barry Naalebuff
July 26, 2022 Center for Customer Insights Blog

Using Principled Negotiation Tactics so Everyone Wins

SOM Professor Barry Nalebuff brings together lessons learned from his experience negotiating the sale of his company and his theoretical approach to negotiations in his new book, Split the Pie: A Radical New Way to Negotiate

Zoe Chance
July 05, 2022 Center for Customer Insights Blog

The Pursuit of Influence

SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act on their intentions.

Cass Sunstein
June 28, 2022 Center for Customer Insights Blog

Sludge slows consumers down. Often, it’s frustrating. Sometimes, it’s necessary.

Harvard Law Professor Cass Sunstein speaks about his new book, 'Sludge: What Stops Us from Getting Things Done and What to Do About It.'

planting an idea
May 17, 2022 Center for Customer Insights Blog

Getting It Wrong: How Imaginary Trends Can Shape Consumer Behavior and Impact ESG Campaigns

New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends. 

Man in red jacket at the top of a mountain overlooking lake
March 29, 2022 Center for Customer Insights Blog

Unlocking the Secrets to Self-Motivation

Chicago Booth Professor Ayelet Fishbach talks motivation.