As the Accuracy of Targeted Advertising Increases, So Do the Pitfalls
New research from Yale SOM professor Jiwoong Shin highlights how the predictive power of targeted advertising can be undercut by ignoring the misaligned incentives of advertisers and consumers.
A Behavioral Scientist’s Guide to Gift-Giving
Giving the right gift is difficult, in part because givers and receivers don’t necessarily agree on what “right” means.
An Introduction to Stakeholder Capitalism
Yale SOM Professor Ravi Dhar and co-faculty leader of the newly launched Yale Program on Stakeholder Innovation and Management shares insights into the growth
Five Key Insights that Can Bring Traffic Back to Brick & Mortar Retailers this Holiday Season
Recent years have seen brick & mortar shopping on the decline, especially among younger generations. Yet, consumers still report several positive associations with in-person purchasing.
Consumers as Humans: Why Marketers Should Be Thinking About Ads as Part of a Sequence
New research from Yale SOM Professor Taly Reich reveals that after consumers have been exposed to certain types of sad content, they respond with a counterintuitive impulse: the need to sustain their blue moods.
Internship Spotlight: Victoria Bush ’23, GEM
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
Internship Spotlight: Tali Marcus ’23, Dow Jones
Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.
Framing the Ghost in the Machine: How to Build Consumer Trust in AI
Despite the growing prevalence and capabilities of predictive algorithms, consumers don’t necessarily trust what a computer tells them.
YCCI's National Read A Book Day List
In honor of National Read a Book Day, and the back to school season we’ve gathered a reading list from Yale SOM Marketing Faculty, Executive Fellows and Center for Customer Insights staff. Check out our current reads below!