Cass Sunstein joined Zoe Chance for YCCI’s Learning from Leaders webinar series to discuss his new book, Sludge: What Stops Us from Getting Things Done and What to Do A
New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends.
Chicago Booth Professor Ayelet Fishbach talks motivation.
Fearing rejection, people are often reluctant to pursue the things they want most—a better job offer, a first date.
Inside Yum! Brands’ intuition-based approach to building loyalty.
For marketers, tactics designed to engage each of the consumer’s five senses can be a powerful tool for unlocking deeper connection with the consumer.
MBA student Joanne Jan sat down with YCCI Executive Fellow & former Facebook CMO, Antonio Lucio, to hear his thoughts on the future of marketing & the importance of diversity and inclusion within organizations.
According to MIT Sloan's Renée Richardson Gosline, "friction is not the same thing as a pain point." In what scenarios might friction actually improve the customer experience?
A company’s brand is central to its success, and yet little is known about why some brands succeed and others don’t. New work out of Yale shines an empirical light on the value of niche versus mainstream brand positions.
New research from Yale SOM professor Taly Reich shows that consumers will pay more for something when they find out it was invented unintentionally. The catch? It must be a great product.