Insights Blog

For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship. 

MBA Discovery Project students on the LPGA team got a once in a lifetime opportunity to attend the Chevron Championship of the Ladies Professional Golf Association.

As dynamic pricing becomes more prevalent, or simply recognized, consumer acceptance hinges on how it's framed. YCCI explores strategies for businesses to justify price changes, emphasizing transparency and perceived fairness.

Discover how YCCI's annual InsightsOn Conference brought together top industry and academic leaders to deliver actionable marketing insights, cutting-edge research, and high-quality networking opportunities.

The research of Yale SOM's Soheil Ghili explores the intricacies of price discrimination and product versioning, outlining how understanding consumer preferences can optimize pricing strategy.

YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption. 

Though consumer psychology studies how people behave in the market, very little is actually known about what consumers know of and believe about markets.

Academic research can provide a lot of interesting insight on Valentine's Day gifting. Discover how marketers can capitalize on the diverse motivations behind gift-giving to spread love across all relationships.