Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.
Understanding the Behavioral Science Behind Climate Change Persuasion
Leigh Bushnell ’24 discusses leaning heavily on her behavioral economics coursework during her internship at the beauty and wellness brand.
New research from Yale SOM Professor Ravi Dhar and colleagues shows that climate friendly reminders work best when placed in the early part of a consumer's decision-making process.
New research from Yale SOM professor Jiwoong Shin highlights how the predictive power of targeted advertising can be undercut by ignoring the misaligned incentives of advertisers and consumers.
Even when consumers want to make sustainable food choices, they may not know which choices are sustainable.
Reimagining Social Media News Sharing: Research Finds Users Habits Key to Safer and More Reliable Environment
Social media platforms have revolutionized the way we communicate with one another and access and consume information.
Marketers ought to take careful stock of intuition’s persistence. Sometimes our gut is right. But even when it’s not, it can be difficult to override.
Giving the right gift is difficult, in part because givers and receivers don’t necessarily agree on what “right” means.
Yale SOM Professor Ravi Dhar and co-faculty leader of the newly launched Yale Program on Stakeholder Innovation and Management shares insights into the growth