The Power of Percentages To Convey Magnitude
People interpret large differences in percentage as bigger than the equivalent differences in multipliers and absolute numbers — an important insight for those who have to communicate numerical change.
Using AI for a Better, Cheaper Recruitment Process
With the right model, AI can use video recording of interviews to infer the job candidates who are best-suited to sales jobs.
The Power of Intrinsic Motivation: Turning New Year’s Resolutions into Results
Behavioral science insights into intrinsic motivation reveal strategies to make New Year’s resolutions not only more achievable but also sustainable.
How ChatGPT Helps Consumers Report Financial Misdeeds
After the release of ChatGPT, consumers quickly began using the tool to draft complaints to the Consumer Financial Protection Bureau — a development that made settlements in consumers’ favor more likely.
Marketing Insights That Transcend: Raja Rajamannar’s Visit to Yale SOM
Recently, Mastercard Chief Marketing & Communications Officer, Raja Rajamannar, joined YCCI's Colloquium on Marketing Leadership at Yale SOM. Here are some key takeaways:
Before You Offer Volume Discounts, Crunch the Numbers: Here’s How
Yale School of Management Associate Professor of Marketing Soheil Ghili's research explores optimal pricing strategy when it comes to offering volume discounts.
Beyond Healthcare: Northwell Health’s Ramon Soto (Yale SOM ’08) on Embracing Purpose and Driving Change
YCCI Advisory Board Member, Ramon Soto (Yale SOM '08), SVP and Chief Marketing Officer of Northwell Health, joined the Colloquium on Marketing Leadership series to speak to students about his career and insights along the path from SOM to CMO.
The Misguided Belief that More Is Less
People, by default, believe that a growing population means scarcer resources.
Marketing Insights to Expand into Electric Vehicles
The Yale Center for Customer Insights (YCCI) explores what drives customer beliefs and barriers around EVs, as the sector gears up for massive growth.