Internship Spotlight: Helena Heckschen ’23, National Basketball Association
Helena Heckschen ’23 shared her experiences from her internship with the National Basketball Association.
Using Principled Negotiation Tactics so Everyone Wins
SOM Professor Barry Nalebuff brings together lessons learned from his experience negotiating the sale of his company and his theoretical approach to negotiations in his new book, Split the Pie: A Radical New Way to Negotiate
The Pursuit of Influence
SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act on their intentions.
Sludge slows consumers down. Often, it’s frustrating. Sometimes, it’s necessary.
Harvard Law Professor Cass Sunstein speaks about his new book, 'Sludge: What Stops Us from Getting Things Done and What to Do About It.'
Getting It Wrong: How Imaginary Trends Can Shape Consumer Behavior and Impact ESG Campaigns
New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends.
Unlocking the Secrets to Self-Motivation
Chicago Booth Professor Ayelet Fishbach talks motivation.
Can Ambivalence Motivate Us to Act?
Fearing rejection, people are often reluctant to pursue the things they want most—a better job offer, a first date.
Brand marketing to engage the consumer
Inside Yum! Brands’ intuition-based approach to building loyalty.
Five Insights from Multi-Sensory Marketing
For marketers, tactics designed to engage each of the consumer’s five senses can be a powerful tool for unlocking deeper connection with the consumer.
A Conversation with Antonio Lucio
MBA student Joanne Jan sat down with YCCI Executive Fellow & former Facebook CMO, Antonio Lucio, to hear his thoughts on the future of marketing & the importance of diversity and inclusion within organizations.