The Executive Fellows program helps bring the latest in marketplace thinking into the Yale School of Management curriculum, connecting students and faculty with marketing leaders to connect the dots between academic theory and industry practice.
Phil is a Managing Director and a leader in Accenture’s Customer practice. Phil has over 25 years of strategy consulting experience focused on customer-centered growth and broad-scale business transformation. Phil has led customer experience improvement and transformation across Travel, Industrials, Software & Platforms, Banking & Payments, Technology, and Telecommunications industries for clients across North America, Europe and Australia. Based in San Francisco, Phil serves both established and emerging growth companies.
Prior to joining Accenture, Phil has helped reshape business operations and strategy consulting organizations at Visa, Bearingpoint, and Citibank. As Partner at Bain & Co., Phil led west coast financial services helping to grow the value of client customer franchises – and therefore the businesses themselves. He believes now, more than ever, that purpose-centered, innovation-enabled enterprises will lead growth in human terms around experience, diversity, and sustainability.
Phil received an MBA from the Yale School of Management with a concentration in Strategy and Finance and a BA in Economics from University of Pennsylvania. Currently, Phil is a member of Yale SOM’s Board of Advisors and has served on numerous educational and social service non-profit boards.
Seth Farbman joins Yale after serving as Chief Marketing Officer at Spotify. During his nearly four-year tenure, the company grew more than ten-fold to almost 200 million customers in 65 countries, becoming the world’s largest music streaming service and one of the brands most admired by Millennials. Seth managed Spotify’s B2C and B2B marketing teams, as well as the public relations, customer support, brand, creative and design, marketing sciences and analytics teams. As Spotify’s founding CMO, Seth helped the company accomplish one of the most successful public offerings in a decade.
This past year, Seth was named the World’s Most Innovative CMO by Business Insider and, for the seventh year in a row, ranked one of Forbes’ Most Influential CMO’s. He was also recognized amongst the most creative people in the world by Creativity. While at Spotify, the internal marketing and communications team Seth built was named Advertising Age’s 2018 Agency of the Year. At the Cannes Lions International Festival for Creativity, Spotify was awarded 11 Lions and named the 2018 Brand of the Year.
Before Spotify, he was the Chief Marketing Officer for Gap, then the world’s largest specialty apparel company. Previously, Seth was the Founder and President of OgilvyEarth, one of the first sustainability-focused marketing consultancies and part of the WPP/Ogilvy agency network. Seth began his career as a journalist, and has an M.S. in journalism from the S.I. Newhouse School of Communications.
With 40 years of marketing experience, Antonio is an experienced and successful global CMO and Marketing Industry leader who has worked with some of the most recognized companies and iconic brands, across multiple categories. He has held Global CMO roles for Facebook, HP Inc, and Visa, as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. Antonio has been a regular feature in the Forbes Most Influential CMOs, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3).
Antonio is a recognized thought leader and global influencer in marketing transformation. He is known for his compelling vision and his commitment to action. Throughout his career, Antonio has been successful in driving growth by building businesses, brands and marketing teams that have stood the test of time. He is skilled in developing successful strategies that drive revenue by building high performing teams and marketing ecosystems, infusing deep analytics into effective communication strategies and driving meaningful innovation throughout the customer’s journey.
Antonio is also known for his inclusive leadership philosophy of driving meaningful results by driving diversity, inclusion and equity. For Antonio, diversity is a business imperative driven more by bold action than by words and pronouncements. In all his roles, he delivered business results while significantly increasing the representation of women and people of color across all levels in the entire marketing ecosystem: clients, agencies and production houses. He has been a celebrated and award-winning champion of diversity by organizations like ANA AIMM, Free the Work, the 3% Conference, Ad Color, Adweek and PR Weekly, amongst others.
Antonio earned a B.A. in history from Louisiana State University. He was born in Spain, raised in Puerto Rico, and currently resides with his wife Ashley in San Francisco. Antonio is the proud father of five daughters. He is fluent in English, Spanish and has working knowledge of Portuguese.
YCCI Ogilvy Fellowship
Jon Iwata is an Executive Fellow at the Yale School of Management. Jon retired from IBM as their Senior Vice President of Marketing and Communication. In his role at IBM, Jon led IBM’s marketing, communications and citizenship organization. His global team was responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world. Jon and his team led the marketing of Watson, the breakthrough technology that is bringing cognition and artificial intelligence to healthcare, retail, financial services, education and all industries being transformed by the phenomenon of data. Jon reported to IBM Chairman, President and Chief Executive Officer Ginni Rometty. He was a member of IBM’s Operating Team, responsible for day-to-day marketplace execution, and IBM’s Client Experience Team, which focuses on making distinctive client experience systemic across IBM. He was also the vice chairman of the IBM International Foundation.
Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president of Corporate Communications in 1995 and senior vice president, Communications, in 2002. He assumed his current role on July 1, 2008. Jon is a trustee of Cooper Hewitt, Smithsonian Design Museum. He is a director of the Japan Society and a director of the Association of National Advertisers. He is past chairman of the Arthur W. Page Society, a professional group of Chief Communications Officers.