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Executive Fellows

The Executive Fellows program helps bring the latest in marketplace thinking into the Yale School of Management curriculum, connecting students and faculty with marketing leaders to connect the dots between academic theory and industry practice.

Phil Davis Smiling

Phil Davis '85

Phil is a Managing Director and a leader in Accenture’s Customer practice. Phil has over 25 years of strategy consulting experience focused on customer-centered growth and broad-scale business transformation.  Phil has led customer experience improvement and transformation across Travel, Industrials, Software & Platforms, Banking & Payments, Technology, and Telecommunications industries for clients across North America, Europe and Australia.  Based in San Francisco, Phil serves both established and emerging growth companies.

Prior to joining Accenture, Phil has helped reshape business operations and strategy consulting organizations at Visa, BearingPoint, and Citibank.  As Partner at Bain & Co., Phil led west coast financial services helping to grow the value of client customer franchises – and therefore the businesses themselves.  He believes now, more than ever, that purpose-centered, innovation-enabled enterprises will lead growth in human terms around experience, diversity, and sustainability.

Phil received an MBA from the Yale School of Management with a concentration in Strategy and Finance and a BA in Economics from University of Pennsylvania.  Currently, Phil is a member of Yale SOM’s Board of Advisors and has served on numerous educational and social service non-profit boards.

Headshot of Colleen DeCourcy in a blue turtleneck sweater

Colleen DeCourcy

Colleen DeCourcy is Chief Creative Officer for Snap Inc.

Prior to joining Snap earlier this year, Colleen spent nine years leading Wieden+Kennedy’s global network as President and CCO. Colleen helped lead the vision for the agency's future, tasked with protecting the legacy while redefining W+K’s creative offerings in an ever-changing media landscape. Under Colleen’s tenure, W+K was named Adweek’s Global Agency of the Year for an unprecedented three years in a row, and amassed 149 Cannes Lions, a testament to her creative commitment in leadership. Colleen is this year’s recipient of the prestigious Lion of St. Mark award at the Cannes Lions International Festival of Creativity for a lifetime of service to creativity in communications.

Before W+K, Colleen founded and served as CEO and CCO at Socialistic, one of the very first social media content and design shops. Socialistic won coveted accounts such as Red Bull and Fast Company, two of the leading content marketers in the world, and also led work for Showtime and General Electric.

Prior to founding Socialistic, Colleen was the first Chief Digital Officer for TBWA Worldwide, setting the network’s global digital strategy and leading innovative branding efforts for Adidas and Pepsi. Her career has also included the roles of Chief Experience Officer at JWT New York and CCO at Organic, where she led creative on Chrysler, Jeep and Dodge. She has spent her career leading innovative companies and advocating for a more equitable industry. She’s been named one of Fast Company magazine’s Most Creative People in Business, honored with the Fearless Voices award by organization She Runs It, and in 2019 was selected as the creative leader of the decade by AdWeek magazine. Colleen's greatest accomplishment is her daughter, Emma.

Seth Farbman

Seth Farbman

Seth Farbman is a Strategic Advisor and Interim CMO for Back Market, France's largest tech unicorn. Prior to this, Seth served as Chief Marketing Officer at Spotify where, during his nearly four-year tenure, the company grew more than ten-fold to almost 200 million customers in 65 countries, becoming the world’s largest music streaming service and one of the brands most admired by Millennials. Seth managed Spotify’s B2C and B2B marketing teams, as well as the public relations, customer support, brand, creative and design, marketing sciences and analytics teams. As Spotify’s founding CMO, Seth helped the company accomplish one of the most successful public offerings in a decade.

This past year, Seth was named the World’s Most Innovative CMO by Business Insider and, for the seventh year in a row, ranked one of Forbes’ Most Influential CMO’s. He was also recognized amongst the most creative people in the world by Creativity. While at Spotify, the internal marketing and communications team Seth built was named Advertising Age’s 2018 Agency of the Year. At the Cannes Lions International Festival for Creativity, Spotify was awarded 11 Lions and named the 2018 Brand of the Year.

Before Spotify, he was the Chief Marketing Officer for Gap, then the world’s largest specialty apparel company. Previously, Seth was the Founder and President of OgilvyEarth, one of the first sustainability-focused marketing consultancies and part of the WPP/Ogilvy agency network. Seth began his career as a journalist, and has an M.S. in journalism from the S.I. Newhouse School of Communications.

Antonio Lucio

Antonio Lucio

With 40 years of marketing experience, Antonio is an experienced and successful global CMO and Marketing Industry leader who has worked with some of the most recognized companies and iconic brands, across multiple categories. Currently the Chief Marketing & Corporate Affairs Officer for HP Inc., he has previously held Global CMO roles for Facebook and Visa, as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. Antonio has been a regular feature in the Forbes Most Influential CMOs, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3).

Antonio is a recognized thought leader and global influencer in marketing transformation. He is known for his compelling vision and his commitment to action. Throughout his career, Antonio has been successful in driving growth by building businesses, brands and marketing teams that have stood the test of time. He is skilled in developing successful strategies that drive revenue by building high performing teams and marketing ecosystems, infusing deep analytics into effective communication strategies and driving meaningful innovation throughout the customer’s journey.

Antonio is also known for his inclusive leadership philosophy of driving meaningful results by driving diversity, inclusion and equity. For Antonio, diversity is a business imperative driven more by bold action than by words and pronouncements. In all his roles, he delivered business results while significantly increasing the representation of women and people of color across all levels in the entire marketing ecosystem: clients, agencies and production houses. He has been a celebrated and award-winning champion of diversity by organizations like ANA AIMM, Free the Work, the 3% Conference, Ad Color, Adweek and PR Weekly, amongst others.   

Antonio earned a B.A. in history from Louisiana State University. He was born in Spain, raised in Puerto Rico, and currently resides with his wife Ashley in San Francisco. Antonio is the proud father of five daughters. He is fluent in English, Spanish and has working knowledge of Portuguese.

photograph of Jon Iwata

YCCI Ogilvy Fellowship 

Jon Iwata

Jon Iwata is an Executive Fellow  at the Yale School of Management.  Jon retired from IBM as their Senior Vice President of Marketing and Communication. In his role at IBM, Jon led  IBM’s marketing, communications and citizenship organization.  His global team was responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world. Jon and his team led the marketing of Watson, the breakthrough technology that is bringing cognition and artificial intelligence to healthcare, retail, financial services, education and all industries being transformed by the phenomenon of data. Jon reported to IBM Chairman, President and Chief Executive Officer Ginni Rometty.  He was a member of IBM’s Operating Team, responsible for day-to-day marketplace execution, and IBM’s Client Experience Team, which focuses on making distinctive client experience systemic across IBM.  He was also the vice chairman of the IBM International Foundation.

Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley.  He was appointed vice president of Corporate Communications in 1995 and senior vice president, Communications, in 2002. He assumed his current role on July 1, 2008. Jon is a trustee of Cooper Hewitt, Smithsonian Design Museum. He is a director of the Japan Society and a director of the Association of National Advertisers.  He is past chairman of the Arthur W. Page Society, a professional group of Chief Communications Officers.