YCCI's National Read A Book Day List
In honor of National Read a Book Day, and the back to school season we’ve gathered a reading list from Yale SOM Marketing Faculty, Executive Fellows and Center for Customer Insights staff. Check out our current reads below!
Trish Guccione
Senior Administrative Assistant
The Personal Librarian
Emily Ludington
Assistant Director of Events & Communications
Eat Like a Fish
Gizem Ceylan
Post-Doc
Dopamine Nation
Gizem Ceylan
Post-Doc
A Thousand Brains
Jon Iwata
YCCI Ogilvy Fellow
The Courage To Act
Colleen DeCourcy
Executive Fellow
Ancestor Trouble
Seth Farbman
Executive Fellow
Mastering the Art of French Cooking
Phil Davis
Executive Fellow
Slow Horses
Kosuke Uetake
Associate Professor of Marketing
An Economist Goes to the Game
Kosuke Uetake
Associate Professor of Marketing
The Family Firm