Yale Next Generation Marketing Fellows is an exclusive cohort of marketing leaders from a variety of industries who have been recognized as having C-suite potential.
Over the course of a two-year term, these leaders meet regularly with each other as well as with leaders in industry, academia and members of the Yale School of Management community to discuss shared issues on the forefront of marketing and advance new thinking on customers.
The 2023-2024 inaugural group includes:
VP of Global Business Marketing, Snap
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Doug Frisbie is the Vice President of Global Business Marketing at Snap. His team inspires & educates advertisers, agencies, and small businesses around the world about the potential for growing their businesses with Snap’s community of 750 million people.
Prior to joining Snap, Doug spent eleven years at Meta, where he most recently led business marketing in North America. Doug also led the company’s small business, partnerships, and vertical marketing during his tenure at the company.
Doug also previously held several marketing roles at Toyota Motor North America and Leo Burnett. He graduated with a B.A. from Northwestern University, and an M.B.A from the Kelley School of Business at Indiana University.
Head of iShares Direct Investing and Marketing for the Americas, BlackRock
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Monique Le, Managing Director, is the Head of iShares Direct Investing and Marketing for the Americas. She also serves as the Global Co-Chair of the firm's SOMOS Latinx Employee Network.
In this role, she is responsible for shaping the strategy and execution of commercial priorities for the iShares business in one of the largest and fastest growing channels within US wealth. Anchored in servicing digital investment platforms (D2C brokerage platforms, Digital Wealth Managers including Robo-advisers, FinTech platforms including Neo banks as well as non-financial brands looking to launch investment products). Monique is responsible for strategic partnerships and scaled distribution to drive revenue and increase market share by positioning iShares as the ETF provider of choice with platforms and investors across regions.
In addition to leading the strategy and execution of the iShares Direct Investing business, Monique leads the iShares brand and marketing strategy across the US, Canada, and Latin America. She oversees the development and execution of client-driven marketing strategies that focus on growing client engagement through scaled and personalized distribution campaigns. These programs aim to drive brand awareness, business growth and revenue for key commercial priorities across client segments including Institutional Investors, Financial Advisors and End Investors.
Prior to leading iShares marketing across the Americas, Monique transformed the Latin American Marketing team into a modern marketing organization rooted in data and insights. In this role she was an integral part of the Citibanamex acquisition in Mexico where she helped assess the investment opportunity and identified synergies across the brands through enhanced data-sharing.
During her 15+ year tenure at BlackRock, Monique has led teams across global markets, client segments, and products solutions to build businesses centered around long-term growth opportunities. In addition to serving as the Global Co-Chair of the firm's SOMOS Latinx Employee Network, she is a member of the Women's Bond Club which aims to advance women in financial services and shape the future of the industry.
Monique earned a Bachelor of Science in Business Administration with a concentration in marketing and international business from Seton Hall University.
Monique is a long-time resident of Jersey City where she resides with her son and husband. She loves paintballing, enjoys cooking for family and friends and is an avid traveler.
SVP and Head of Customer Experience, Verizon
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As Head of Customer Experience for Verizon, Sasha Lucas is responsible for leveraging customer insights and end-to-end design to create a digital-first, omnichannel experience for customers that are best-in-class across industries. Sasha is a seasoned marketing professional that has sat at the intersection of digital, design, and technology to deliver digital transformation efforts that unlock the full breadth of the customer journey.
Before joining Verizon, Sasha spent eight years at Citibank N.A. holding various roles in digital development, experience, and strategy for the Citi Cards and Global Consumer business. She earned her Bachelor’s Degree in Business Administration from the University of Miami and an MBA from the Goizueta Business School at Emory University. Sasha is passionate about developing women in technology and enjoys travel and time spent with her husband Chadd and children, Kiran and Talia.
VP of Strategy, Planning & Ops - Marketing & Comms at SPG, Intuit
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Shweta is a high impact business leader, with multi-disciplinary experience across go-to-market, corporate strategy, M&A, and enterprise technology management. She started her career as a software engineer, and has since led multiple company-level initiatives as a strategic partner to C-level and senior executives, at leading global fintech & software (B2B, B2C) companies.
At Intuit, she is responsible for driving strategic initiatives (go-to-market, organization) and building best-in-class horizontal capabilities including 3/1 year planning, business operations, customer research & analytics, learning & development, and financial management, across Marketing and Communications functions and Strategic Partner Group (Enterprise Partnerships, Corporate Responsibility).
Shweta has led high-performing, diverse, global teams in Brand Marketing (brand architecture, integrated marketing, employer brand, corporate sponsorships), Corporate Strategy & Development - M&A Integration, Business Operations, and full-cycle enterprise applications management (including account management, technology implementation, and customer support), at companies such as at Square, Salesforce, Yahoo, Deloitte Consulting, and IBM. She received her MBA and M.Eng, Computer Science from Cornell University, and B.Eng in Computer Engineering from the University of Mumbai, India.
VP Consumer Marketing and Growth, Meta
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Denise Moreno is Vice President, Consumer Marketing and Growth, for Meta. In this role, she oversees global consumer marketing, and is responsible for launching, promoting, and growing Meta’s brands, products, and services, which include Facebook, Instagram, WhatsApp and Meta Quest and serve more than 3.8 billion people each month. A strong, empathetic executive, she leads with integrity and fosters a culture of collaboration and accountability within her team.
Denise is a futuristic thinker and innovator at heart. She has led teams to drive product usage, lower internet costs with projects like internet.org, and make experiences better by working on integrity products. Denise has a proven track record of driving long-term sustainable growth and building successful marketing programs by putting customers first. She joined Meta in 2009 as the first email marketer, using insights from data to understand how to make our products great for users. Denise began her career at a start-up, working on everything from lead gen to PR to traditional internet marketing.
A Bay Area native, Denise has been part of over half dozen patents involving marketing technology at Meta. She has also served on the board of a few San Jose-based local nonprofit organizations, advising on marketing and leadership.
VP of US Media & Digital, McDonald’s
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Since joining McDonald’s in April 2020, Caleb has held multiple leadership roles across the Media & Digital Team. He started by leading the Digital Experience team, which shortly thereafter expanded to include Delivery. Most recently he led MyMcDonald’s Growth & Media, where he was responsible for new customer acquisition & engagement across Paid Media, CRM, Loyalty, and more. Beyond the Marketing organization, Caleb has rallied the U.S. business for system support for investments in the future of Digital, serving as a driving force behind McDonald’s Digital Transformation. This has resulted in more than 1 in 4 McDonald’s US transactions now taking place through a Digital channel.
In addition to consistently meeting/exceeding aggressive Digital targets, Caleb has set McDonald’s up for a Digital-first future through his enterprise leadership of cross-functional initiatives, including: In-App Delivery, Ready on Arrival, and a next-gen marketing customer data platform (mCDP). Beyond his day-to-day work, Caleb recently completed McDonald’s inaugural Elevate Leadership program and raised over $2,500 for RMHC via the Chicago Marathon.
Prior to joining McDonald’s, Caleb led Marketing Strategy & Analytics at Grubhub, where he was responsible for driving new customer growth and engagement through B2C and B2B marketing. Before joining Grubhub, Caleb led several high-profile initiatives at Citi's New York office in the Consumer Bank, most notably leading digital marketing for Citi's loyalty programs. Caleb also has experience in consulting and media planning.
Caleb holds a BS from Wake Forest University and an MBA from Georgetown University’s McDonough School of Business. He currently resides in Lake Bluff IL with his wife Natalie and daughters Penelope & Lilyrose. He enjoys traveling, food and music.
Head of Audience Insights, DoorDash
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Alanna is the Head of Audience Insights at DoorDash. Upon joining DoorDash in 2021, Alanna was responsible for establishing, defining, and growing the Marketing Insights function. She now leads a team responsible for ensuring the necessary insights are being used to inform the branding, messaging, and product strategies for DoorDash’s 3 core audiences (Merchant, Dasher, & Consumer) and brands (DoorDash & Caviar) across the brands' key global markets.
Alanna discovered her appreciation for insights (or as she calls it, “the psychology of business”) early on in her career, and as such, has been building on her research expertise since 2005 through work across a variety of categories and industries. Alanna started her journey at Procter & Gamble where she gained formal training in and successfully managed many types of research techniques while holding positions in brand, shopper, and sales insights across multiple global brands. After P&G and before DoorDash, Alanna worked at Levi Strauss & Co., leading Global Shopper Insights across the LS&Co brands influencing brand, product, and store design decisions for LS&Co retail, e-commerce, and B2B.
Outside of using insights to drive business sales success, Alanna also enjoys using her skillset to inform brands’ social responsibility and workplace diversity efforts. As such, one of her proudest professional roles to date was being the co-founder and leader of LS&Co’s Black ERG (Project Onyx); a group that influenced many changes by using research to challenge the norms and shed light on opportunities for the organization and its leaders to become better in many ways.
In all, as an insights leader, Alanna is passionate about using her curiosity and research expertise to understand humans at their core; then using creativity and storytelling to unlock the opportunity for others. From a personal perspective, Alanna is a midwest born (Cincinnati, OH), California hearted (because she strongly dislikes winter), nomad traveler (because she loves experiencing different cultures) who is also an extreme extrovert (ENFP Myers Briggs) that would love to be a talk show host if insights didn’t/doesn’t work out (which is why she self identifies herself as “Corporate Oprah”).
Global VP of Marketing Culture & Capabilities, AB InBev
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Ryan Verschoor is the Global Vice President of Marketing Culture & Capabilities at AB InBev, where he leads the company’s creative transformation and capability development.
In 2023 AB InBev was recognised as the Cannes Lions Creative Marketer of the Year for the second year in a row – the first time in history that a company has achieved this feat. AB InBev was also named the World’s Most Effective Marketer by Effie Worldwide, and ranked #1 globally by WARC in the Creative 100 and Effective 100 rankings.
In recognition for his role in AB InBev's transformation Ryan was named in the Adweek 50 in 2022, honoring those working behind the scenes to drive growth in big ways at their respective companies.
Originally from South Africa, Ryan has worked at AB InBev for 20 years, holding leadership roles in brand marketing, strategy, capabilities and innovation. Currently based in New York City, he has lived and worked in 5 lighthouse cities across North America, Europe, Africa and Asia.