Leading Effective Decision-Making

Confront complex decisions with confidence, adjust decision velocity to the demands of the situation, and enable intelligent risk-taking.

UPCOMING PROGRAMS

Dates: October 22 - December 2, 2018
Location:  Online course
Format:  Video lectures supplemented by proprietary study materials to enrich learning.
6-week duration, 30 hours to complete requirements

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Stepping into a leadership role means addressing pivotal decisions while contending with an ever-expanding range of considerations, and managing a quickly shifting landscape.

This 6-week program will prepare executives to provide structure and clarity to uncertain situations, incorporate a broad range of perspectives and inputs to surface previously undiscovered options, evaluate those options in a systematic and data-driven way, assess potential risks, and balance risks and rewards to generate high-return decisions for their business.

  • Key Takeaways
    • Broaden perspective while making difficult trade-offs.
    • Swiftly and effectively approach gaps in knowledge and expertise.
    • Scale efforts to accommodate the scope of the issue, as well as time/resource constraints.
    • Structure solutions to avoid over-committing, support progress today, and leave options open tomorrow as the organization learns more.
    • Recognize how natural psychological tendencies and emotional influences revealed by science of behavioral economics can derail decisions.
  • Program Structure
    • 6 week duration, 30 hours to complete requirements
    • 6 hours of on-demand, HD lectures
    • Professor interactions, group learning, and optional coaching sessions
    • Facilitated intra-company team meetings
    • Final project, which integrates weekly activities
  • Who Should Attend

    This course is designed for managers, directors, VPs, and C-suite—with the drive and desire to solve their organization’s critical business challenges.

  • Participating Faculty

    Daylian Cain

    Associate Professor of Management and Marketing

    Professor Daylian Cain has taught at the Yale School of Management for over 10 years. Dr. Cain holds 3 Masters Degrees, a PhD from Carnegie Mellon and was the Russel Sage Fellow of “Behavioral Economics” at Harvard.

     

    Dr. Cain is one of the world’s leading experts on conflicts of interest. His research is discussed in Time Magazine, The New Yorker, Forbes, Wall Street Journal, the Washington Post, BusinessWeek, USA Today, the New York Times, and on National Public Radio.

     

    Dr. Cain has won a national teaching award and has appeared as an expert commentator on National Geographic’s popular TV show, Brain Games.

     

    An expert in “judgment and decision-making,” he describes himself as studying the reasons why smart people do dumb things…


    Nathan Novemsky

    Professor of Marketing

    Professor Nathan Novemsky is Professor of Marketing in the Yale School of Management and a Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making and has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make. He teaches Problem Framing and is an active member of the Yale Center for Customer Insights. Professionally, he has consulted on numerous legal cases, including deceptive advertising, where a key issue is how individuals interpret information they see in the media and other contexts. He received his PhD, from Princeton University and his BA from Wesleyan University.

    Paul BrackenPaul Bracken

    Professor of Management & Professor of Political Science

    Professor Paul Bracken is a leading expert in global competition and the strategic application of technology in business and defense. In 2012, Bracken was named by Princeton Review to the select group of “The Best 300 Professors in the United States.” He is consistently rated as one of the top executive education teachers in the world. He is a consultant to private equity funds, accounting, and insurance companies as well as several arms of the U.S. Government. Paul designed theYale MBA core course on Problem Framing, which has received global recognition and has been copied at other universities. Professor Bracken often leads business war games for companies facing complex new problems. He has a BS from Columbia University and a PhD from Yale University.


  • Lessons from the Front-Lines

    Indra Nooyi

    Chairman and CEO Indra Nooyi leads the global PepsiCo product portfolio which includes brands such as Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana and generated more than $63 billion in net revenue in 2017. 

    For over a decade, Mrs. Nooyi has directed the company’s global strategy, including its restructing and the divestiture of its restaurants into the successful YUM! Brands, Inc. and the acquisition of Wimm-Bill-Bann, the largest international acquisition in PepsiCo’s history. Prior to becoming CEO in 2006, Mrs. Nooyi served as President and CFO beginning in 2001 when she was also named to PepsiCo’s Board of Directors. In this position she was responsible for corporate functions including finance, strategy, business process optimization, corporate platforms and innovation, procurement, investor relations, and IT.

    She was also the chief architect of Performance with Purpose, PepsiCo’s pledge to do what’s right for the business by being rseponsive to the needs of the world around us. This transformative intiative made her one of the most successful CEOs of her generation.