Shane Frederick

Professor of Marketing

Faculty Directory

Professor Frederick's research focuses on preference elicitation, framing effects, intertemporal choice, and decision-making under uncertainty. Before coming to Yale SOM he was associate professor of management science at Sloan School of Management at MIT. Prior to MIT, he was a research associate and lecturer at the Woodrow Wilson School of Public & International Affairs at Princeton University. Frederick holds a PhD in decision sciences from Carnegie Mellon University, an MA in resource management from Simon Fraser University, and a BS in zoology from the University of Wisconsin. 


Community Profile

What we’re finding is that in many ways, people don’t act entirely rationally when they are making economic decisions.


  • PhD, Carnegie Mellon University, 1999
  • MS, Simon Fraser University, 1993
  • BS, University of Wisconsin, 1990


  • Behavioral Economics: The Psychology and Behavior of Individuals, Organizations, and Markets MGT 854
  • Behavioral Economics 2: Tests and Applications MGT 855

Selected Articles

Characterizing Perceptions of Energy Consumption

Proceedings of the National Academies of Science

Selected Working Papers