Yale Center for Customer Insights

People interpret large differences in percentage as bigger than the equivalent differences in multipliers and absolute numbers — an important insight for those who have to communicate numerical change.
 

With the right model, AI can use video recording of interviews to infer the job candidates who are best-suited to sales jobs.

Behavioral science insights into intrinsic motivation reveal strategies to make New Year’s resolutions not only more achievable but also sustainable. By leveraging innate human tendencies toward enjoyment, social connection, and immediate gratification, the psychology of goal setting can become a powerful tool for long-term success.