K. Sudhir is James L. Frank ’32 Professor of Marketing, Private Enterprise and Management and Founder-Director of the Yale China India Insights Program at the Yale School of Management, where he has been a faculty member since 2001. He is Professor of Economics (by courtesy) at the Yale Economics Department. He leads the academic-industry interface for quantitative marketing at the Yale Center for Customer Insights (YCCI). He has been a Visiting Fellow at various universities around the world including MIT, Toronto, HKUST and INSEAD. He will serve as Visiting Fellow at Microsoft Research for the year 2020. Professor Sudhir is the current Editor-in-Chief of Marketing Science, the premier journal in the field of quantitative marketing.
After receiving his B.E. (Electronics and Communication) degree from the College of Engineering, Guindy, Sudhir graduated with an M.Tech. in Industrial Management from IIT, Madras in 1991, topping the program and receiving the Gold Medal. He then received his M.S. (1996) and PhD (1998) from Cornell University and spent three years at the Stern School of Business at NYU before joining Yale.
Sudhir is a pioneer in the use of structural empirical methods in marketing to address various substantive problems in the areas of customer management, salesforce management, organizational buying and marketing channels. He has recently started a research agenda around artificial intelligence, big data and machine learning. Sudhir’s research has been honored with multiple best paper awards from all of the field’s leading quantitative marketing journals.
