Yale School of Management

Jiwoong Shin

Professor of Marketing

Faculty Directory
Professor Jiwoong Shin

Professor Shin’s research focuses quantitative marketing, marketing strategy, and applied economic theory. His several award-winning pieces of research advance our understanding of firms’ strategic actions in the context of social interactions and digital marketing; in particular, consumer journey in the digital sphere, word of mouth, advertising, pricing strategies, and CRM. 

Also, Professor Shin’s research is published in all of the premier academic marketing and economics journals: Journal of Marketing Research, Management Science, Marketing Science, RAND Journal of Economics, and Quantitative Marketing and Economics. ​For two years in a row (2010, 2011), Shin has been the recipient of the John D. C. Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science. In 2011, he was also named a Marketing Science Institute ​ Young Scholar​, a title awarded to “potential leaders of the next generation of marketing academics.” In 2018, he was once again recognized his influence in the field by being nominated as a Marketing Science Institute inaugural ​ MIS Scholar,​ a title awarded to “top scholars recognizing individuals’ excellence in scholarship who have already helping to set the research agenda for the field.” 

Expertise