Jiwoong Shin is a Professor of Marketing at the Yale School of Management. He holds a Ph.D. in Management Science from MIT and both an MS and BS from Seoul National University, Korea. A distinguished scholar specializing in marketing strategy, Shin focuses his research on applied economic theory and digital strategy. His award-winning research has significantly advanced our understanding of firms’ strategic decisions in advertising, pricing, and Customer Relationship Management (CRM).
Shin has received the John D. C. Little Best Paper Award twice consecutively (2010, 2011) for the best marketing paper published in Marketing Science and Management Science. In 2020, he was a finalist for the ISMS Long-term Impact Award, recognizing his significant long-term contributions to the field of marketing. Named an MSI (Marketing Science Institute) Young Scholar in 2011 for potential leadership in the next generation of marketing academics, he was also honored as an MSI Scholar in 2018 for mid-career excellence.
In 2021, Shin was appointed Vice President of the INFORMS Marketing Science Society. He also received the “Inspiring Yale Award” in 2020, a university-wide teaching honor.
