Jiwoong Shin
Professor of Marketing
Jiwoong Shin is a Professor of Marketing at the Yale School of Management. He holds a Ph.D. in Management Science from MIT and both an MS and BS from Seoul National University, Korea. A distinguished scholar specializing in marketing strategy, Shin focuses his research on applied economic theory and digital strategy. His award-winning research has significantly advanced our understanding of firms’ strategic decisions in advertising, pricing, and Customer Relationship Management (CRM).
Shin has received the John D. C. Little Best Paper Award twice consecutively (2010, 2011) for the best marketing paper published in Marketing Science and Management Science. In 2020, he was a finalist for the ISMS Long-term Impact Award, recognizing his significant long-term contributions to the field of marketing. Named an MSI (Marketing Science Institute) Young Scholar in 2011 for potential leadership in the next generation of marketing academics, he was also honored as an MSI Scholar in 2018 for mid-career excellence.
In 2021, Shin was appointed Vice President of the INFORMS Marketing Science Society. He also received the “Inspiring Yale Award” in 2020, a university-wide teaching honor.
Education
- PhD, Massachusetts Institute of Technology
- MS, Seoul National University
- BS, Seoul National University
Articles
Targeted Advertising as an Implicit Recommendation and Personal Data Opt-Out
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective,
Predictive Analytics and Ship-then-shop Subscription
A Model of Product Portfolio Design: Guiding Consumer Search through Brand Positioning
A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
The Impact of Gig Economy on Product Quality through the Labor Market: Evidence from Ride-sharing and Restaurant Quality
Ratcheting of Profitability Expectations and its Consequence for Supply Chains
Targeted Advertising and Consumer Inference
Inefficiencies in Digital Advertising Markets
Working Papers
The Adoption and Efficacy of Large Language Models: Evidence From Consumer Complaints in the Financial Industry
Searching for Rewards
Demand Externalities from Co-Location
Achievements
- Vice President of Education, ISMS (INFORMS Society for Marketing Science), 2021-
Finalist, 2020 ISMS Long-term Impact Award (“A Customer Management Dilemma: When is it Profitable to Reward One’s Own Customers?”)
Inspiring Yale Award 2020 for inspiring students in and out of the classroom
MSI Scholars 2018, the inaugural class of faculty
Winner, 2011 John D. C. Little Best Paper Award (“Uninformative Advertising as an Invitation to Search”)
Winner, 2010 John D. C. Little Best Paper Award (“A Customer Management Dilemma: When is it Profitable to Reward One’s Own Customers?”)