Jidong Zhou

Assistant Professor of Economics

Faculty Directory

Professor Zhou's research fields include applied microeconomic theory, industrial organization, and behavioral economics. His research mainly examines the market and policy implications of richer models of consumer behavior. He has worked on projects on consumer search, multiproduct pricing, and behavioral industrial organization. One goal of his research is to provide a more solid foundation for competition policy and consumer protection policy.

Prior to joining Yale School of Management Professor Zhou was a faculty member in New York University Stern School of Business (2011-2015) and a British Academy Postdoctoral Fellow (2008-2011). Professor Zhou received a B.A. in Management and Economics and an M.A. in Economics from Peking University. He received a Ph.D. in Economics from University College London.



  • PhD, University College London, 2008
  • MA, Peking University, 2002
  • BA, Peking University, 2000

Selected Articles

Search Deterrence

J. Zhou and M. Armstrong
Review of Economic Studies

Multiproduct Search and the Joint Search Effect

J. Zhou
American Economic Review

Competitive Bundling

J. Zhou

Price Competition with Consumer Confusion

J. Zhou and I. Chioveanu
Management Science

Reference Dependence and Market Competition

J. Zhou
Journal of Economics & Management Strategy


  • Associate editor Journal of Industrial Economics
  • Associate editor International Journal of Industrial Organization