Professor William Putsis is Lecturer in Management at the Yale School of Management and Emeritus Professor of Marketing, Economics, and Business Strategy at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. He has previously served as Professor and Department Area Chair at London Business School, Associate Professor at the Yale School of Management, and Assistant Professor at Cornell University, where he also earned his M.S. and Ph.D. in Economics.
In the private sector, Dr. Putsis is CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995, through which he has advised companies across six continents on dynamic competitive strategy, utilizing game theory to leverage strategic control. He is on the executive leadership team at Knapp Capital Management, a leading vertically integrated real estate investment, management, development and services firm and heads up economics and strategy for Renaissance Rails Development Corp. He is also an External Advisory Board Member for CEOWORLD Magazine.
He has published three books on strategy: Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking (2014), The Carrot and the Stick: Leveraging Strategic Control for Growth (2020), and Scarlett’s Revenge: Business Strategy for a Disruptive World (with David Edelheit), in 2025.
In the academic arena, he has published over 30 scholarly articles in leading peer-reviewed journals such as Marketing Science, Journal of Business, Applied Economics, Journal of Forecasting, Review of Industrial Organization, Journal of Marketing Research, and Journal of Retailing.
