Marketing seminars are held Friday during lunch (11:30am-1:00pm) at 2230 Evans Hall, Yale School of Management
Ever since critic and theorist Walter Benjamin penned his landmark essay in 1936, it’s been accepted as a kind of common wisdom that the aura of the artwork has withered in the (never-ending) age of mechanical reproduction. But a new study suggests the aura hasn’t vanished entirely yet, and perhaps it never will.
In recent years companies that made Big Macs and Whoppers into icons of American pop culture have seen robust domestic expansion disappear from their menus. Have we maxed out?