The American Marketing Association honored Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research over the last five years.
Authenticity is contagious, according to a new study published in the June 2014 issue of the Journal of Marketing Research.
Addiction can be a difficult thing to see. From outward appearances, Dr. Zoe Chance looked fine. A professor at the Yale School of Management with a doctorate from Harvard, Chance’s pedigree made what she revealed in front of a crowded TEDx audience all the more shocking. “I’m coming clean today telling this story for the very first time in its raw ugly detail,” she said. “In March of 2012 … I purchased a device that would slowly begin to ruin my life.”