Center For Customer Insights

Recent News

01/13/2014

The American Marketing Association honored Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research over the last five years.

08/28/2014

Consumers will respond positively if a company changes its products to make them "greener," right? Not necessarily, a new study in the Journal of Consumer Research finds.

08/08/2014

No good deed goes unpunished, at least if that deed is a company making a product eco-friendly.

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