Center For Customer Insights

Recent News

09/22/2014

Marketing seminars are held Friday during lunch (11:30am-1:00pm) at 2230 Evans Hall, Yale School of Management

10/20/2014

Q: At a staff meeting, my manager stood up and told employees that her birthday was coming up soon and that we could buy gifts for her. During subsequent meetings over several weeks, she repeated this point. Of course, I bought her a gift. My question is: Was she taking advantage of her superior-subordinate relationship to, for the lack of a better term, extort presents?

10/10/2014

Recent research indicates buyers sometimes fail to recognize that money (or, as with real-estate hunts, time and effort) are sunk costs that may not be recoverable but shouldn't be reflected in future decisions. In other words, just because you've lost countless Sundays looking at apartments doesn't mean you need to pay $100,000 more for one.

Upcoming Events

11:30AM Friday (4/17/2015) thru 5:00PM Saturday (4/18/2015)
May 8-9, 2015
May 8 - 8:30am to 5:00pm; May 9 - 8:30am to 1:00pm

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