Center For Customer Insights

Recent News

03/05/2015

The placebo effect has always been a bit of a mystery to science. Give patients a pill filled with sugar or in an injection of saline but tell them it's medicine, and a percentage of them will report feeling better.

02/26/2015

Workers who volunteer feel like they have more balance between work and the rest of their lives.

02/07/2015

Consumer decision-making does not unfold like a game of Pac-Man with systematic digestion of information pellets en route to the optimal choice. Only by testing real products with real consumers in real-world situations can companies hope to understand how their customers behave.

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