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Recent research indicates buyers sometimes fail to recognize that money (or, as with real-estate hunts, time and effort) are sunk costs that may not be recoverable but shouldn't be reflected in future decisions. In other words, just because you've lost countless Sundays looking at apartments doesn't mean you need to pay $100,000 more for one.


Everyone likes doing their bit to help out the environment, right? Not always: consumers are less likely to buy a “green” product if they believe its benefit to the environment was the result of an intentional change.


Ever since critic and theorist Walter Benjamin penned his landmark essay in 1936, it’s been accepted as a kind of common wisdom that the aura of the artwork has withered in the (never-ending) age of mechanical reproduction. But a new study suggests the aura hasn’t vanished entirely yet, and perhaps it never will.

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