Center For Customer Insights

Recent News

01/13/2014

The American Marketing Association honored Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research over the last five years.

09/05/2014

In recent years companies that made Big Macs and Whoppers into icons of American pop culture have seen robust domestic expansion disappear from their menus. Have we maxed out?

08/29/2014

Consumers less likely to purchase something if they think it has been changed with the specific purpose of helping the environment

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