Center For Customer Insights

Recent News

01/28/2015

The growing advantage gap between data-driven and traditional marketing approaches.

01/28/2015

The American Marketing Association again honors Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, for his work in marketing research.

12/27/2014

Storytelling helps connect consumers to other people and places, adding a personal and experiential component to a tangible good and giving it an aura of authenticity.

Upcoming Events

March 4, 2015
8:30AM - 7:00PM
11:30AM Friday (4/17/2015) thru 5:00PM Saturday (4/18/2015)
May 8-9, 2015
May 8 - 8:30am to 5:00pm; May 9 - 8:30am to 1:00pm

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