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Jon Iwata

Jon Iwata

Lecturer in the Practice of Management

Over a 35-year career at IBM, Jon Iwata held multiple roles, including serving as the company's global marketing and communications leader, chief brand officer and chairman of IBM's corporate strategy committee. He reported to three IBM CEOs during two decades of significant transformation of the information technology industry, global business, and geopolitics. He established and chaired the company's values and policy committee.

Jon led the digital transformation of IBM marketing and developed strategies that substantially grew IBM brand value. According to Interbrand, IBM became the second most valuable brand in the world during Jon’s tenure as CMO .

Today, he is an Executive Fellow at the Yale Cent er for Customer Insights where he is studying the leadership implications of stakeholder capitalism. He directs the Data & Trust Alliance, a not-for-profit organization established in 2020 to bring together leading businesses across industries to learn, develop, and adopt responsible data and AI practices.

Jon is Chairman of the Board of Trustees of Cooper Hewitt, Smithsonian Design Museum; a director of the Ladies Professional Golf Association and chair of its nominating and governance committee; a trustee of the Stevenson School, and a member of the advisory board of Responsible Innovation Labs. He is a former member of the Museum of Modern Art's Technology Advisory Council.

Jon is an inductee of the B2B Hall of Fame, the Marketing Hall of Fame, the CMO Club Hall of Fame and the Page Society Hall of Fame. He was named a Brand Genius by AdWeek. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University.

Jon is co-inventor of U.S. patent US5 049461A for a nanotechnology and process for atomic-scale semiconductors.


BA, San Jose State University