Jennie is a Lecturer in the Practice of Management at the Yale School of Management, the Executive Director at the Yale Center for Customer Insights, and the Senior Director of Research for the Yale Program on Stakeholder Innovation and Management.
Jennie’s focus is on bringing theory into practice via a portfolio of marketing, branding, and insights projects with leading corporations working in collaboration with marketing faculty fellows at the Center for Customer Insights. Her work has included projects in a wide variety of industries, including CPG, tech, food & beverages, healthcare, and financial services.
Jennie is interested in understanding human behavior, including the role of beliefs and emotions, and how the traditional ways that companies communicate to consumers and other stakeholders can be re-invented to reflect how people actually think and decide.
Prior to her role at Yale, Jennie worked in luxury beauty at The Estée Lauder Companies, where she was responsible for driving sales and market share growth of the Clinique brand in North America, leading account strategy for the brand across numerous retailers including Nordstrom, Saks 5th Avenue, Neiman Marcus, Ulta, and Sephora.
Jennie received her MBA from the Yale School of Management and her BA from Vanderbilt University.
