Discover a holistic blueprint for digital innovation to improve business efficiencies, empower employees, and create value for customers.
As technological advancements continue to radically alter the business landscape, digital transformation strategies are no longer a nice-to-have, they’re required. However, digital transformation isn’t solely reliant on adopting new technologies. It demands new ways of thinking about how business is done, who the work is done by, and the customer experience attached to it. The case for a cohesive innovation strategy is only growing bolder as top performing companies see the potential of these transformative tactics unfold.
Guided by Sang Kim, Professor of Operations Management, this program unpacks digital technologies’ potential to redesign business processes and transform industry dynamics. Over six weeks, you’ll examine monetization models and strategies to create and capture value in the digital age, and explore how organizations can adapt their processes to respond to changing customer behaviors. Learn how to create new value propositions by using digital technologies to facilitate business model innovation. Led by industry experts, you’ll delve into cultural change as a result of digital transformation, and consider how to effectively address workforce-related challenges. Walk away with an agile approach to implementing a transformation strategy, and learn to measure its effectiveness. You’ll also get the opportunity to interact with the thoughts and experiences of a diverse group of participants, and grow your global network online.
