Discover a holistic blueprint for digital innovation to improve business efficiencies, empower employees, and create value for customers.
As technological advancements continue to radically alter the business landscape, digital transformation strategies are no longer a nice-to-have, they’re required. However, digital transformation isn’t solely reliant on adopting new technologies. It demands new ways of thinking about how business is done, who the work is done by, and the customer experience attached to it. The case for a cohesive innovation strategy is only growing bolder as top performing companies see the potential of these transformative tactics unfold.
Guided by Sang Kim, Professor of Operations Management, this program unpacks digital technologies’ potential to redesign business processes and transform industry dynamics. Over six weeks, you’ll examine monetization models and strategies to create and capture value in the digital age, and explore how organizations can adapt their processes to respond to changing customer behaviors. Learn how to create new value propositions by using digital technologies to facilitate business model innovation. Led by industry experts, you’ll delve into cultural change as a result of digital transformation, and consider how to effectively address workforce-related challenges. Walk away with an agile approach to implementing a transformation strategy, and learn to measure its effectiveness. You’ll also get the opportunity to interact with the thoughts and experiences of a diverse group of participants, and grow your global network online.
About the Program
What to expect
- Explore a multifaceted approach to digital innovation and its ability to generate value, in order to ultimately drive business growth
- Learn how various business functions can transform to fulfill changing customer needs
- Gain expert insights to identify and implement your own transformation strategy
- Learn how transformation strategies can be effectively measured against business objectives
- Engage with empirical research, real-life case studies, and interactive experiential learning, as well as a global cohort of business professionals
Who should attend
- Senior business managers and leaders who need to navigate digitalization’s business impact while enabling a competitive advantage
- Directors of various business functions and business consultants who are interested in integrating, sustaining, and scaling their organization’s tech transformation
- Mid-level managers who are responsible for the execution of digital transformation plans in their departments or product lines
- Software and data-centric professionals who want to bridge the gap between their technical knowledge and how technologies are applied in business
- Professionals who want to prepare for industry disruption by being introduced to high-level strategic thinking
- Orientation module
- Module 1: Understanding digital disruption
- Module 2: Value creation and value capture in digital transformation
- Module 3: Customer-centric operating models
- Module 4: Reinventing value chains for growth
- Module 5: Change management and workforce transformation
- Module 6: Leading digital transformation
Professor of Operations Management
Areas of Expertise: Analytics, Manufacturing, Operations, Operations Research, Service Operations, Strategy, Supply Chain, Sustainability, Technological Innovation
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Sang Kim is a Professor of Operations Management at the Yale School of Management. Professor Kim specializes in supply chain management and service operations, with a particular interest in management of business process failures. He develops analytical models based on operations research and game theory to study practice-driven problems. His recent research interests include managing low-probability/high-impact disruptions in supply chains, sustainable operations, and social responsibility in supply chain management. Using the risk management framework, he has studied problems in application areas such as aftermarkets in the aerospace and defense industry, environmental regulation, and social enterprises in developing economies. Kim’s research has been published in top management journals including Management Science, Operations Research, and Marketing Science. Currently he serves as an associate editor at Management Science and Manufacturing & Service Operations Management. Professor Kim received his PhD degree in Operations and Information Management from the Wharton School, University of Pennsylvania, MS in Scientific Computing & Computational Mathematics from the Stanford University, and BA in Physics from the University of Pennsylvania.
Associate Professor of Marketing
Areas of Expertise: Business Strategy, Digital Strategy, Social Networks
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Vineet Kumar is a faculty member at the Yale School of Management, and an expert on Digital Technologies and Artificial Intelligence. His focus areas include machine learning using large scale data analytics (big data), digital products and services and networks. He studies how artificial intelligence and other digital technologies can allow us to better understand and create value drivers for firms, customers as well as policy makers.
His interests include the following specific topics: (a) economic benefits of AI / ML, (b) fairness and bias in ML, (c) digital transformation of companies, (d) digital business models and platforms, including product strategy and technological innovation. His work has been published in top academic journals and featured in national and international media.
William S. Beinecke Professor of Management
Areas of Expertise: Careers, Entrepreneurship, Human Resources, Labor Issues, Leadership, Nonprofit Management, Organizational Behavior, Organizational Design, Social Enterprise, Social Networks, Startups, Strategy, Women in Leadership, Workplace Issues
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Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.”
He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.
Assistant Professor of Organizational Behavior
Areas of Expertise: Diversity and Inclusion, Organizational Behavior, Women in Leadership
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Professor Dupree’s research interests broadly address how to reduce divisions between social groups and increase the inclusion of under-represented minorities within and across organizations. She uses surveys, experiments, and archival work to delve into the strategies used by social groups in seeking to meet their interpersonal affiliative and hierarchical goals, considering the implications of these strategies for reducing inequality and achieving successful interracial interactions.
Current lines of research investigate: 1) the impact of socio-political attitudes and stereotypes on verbal and nonverbal outgroup behavior, 2) the ways in which associations between race and status influence minority- and majority-group members’ occupational preferences, and 3) the situational and individual differences factors that influence prosocial outgroup behavior.
Professor Dupree was a recipient of a National Science Foundation Graduate Student Fellowship, and she was a member of Princeton University’s Joint Degree Program in the Study of Inequality. Her work has appeared in Journal of Personality and Social Psychology, Proceedings of the National Academy of Science, and Perspectives in Psychological Science.
May 17, 2022
May 25, 2022
There are no prerequisites for this course. Register to get started. Our online program partner, GetSmarter, will welcome you and guide you through the steps to secure your place in the program.
This program is presented entirely online in collaboration with a leader in digital education, GetSmarter, a 2U, Inc. brand. Technology meets academic rigor in GetSmarter’s people-mediated model, which enables lifelong learners across the globe to obtain industry-relevant skills that are certified by the world’s most reputable academic institutions. This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online programs.
View the Digital Transformation Strategy online program on the GetSmarter website.
Modules are released on a weekly basis and can be completed in your own time and at your own pace.