Featured case collaborations from the Global Network for Advanced Management
Marina Bay Sands
Competitor/Strategy, Customer/Marketing, Sustainability
Standing at water’s edge, Marina Bay Sands (MBS) annually attracted 45 million visitors who came to lodge, to gamble, to shop, to relax, to attend meetings or weddings, to eat, or simply to gawk at the facilities. But as the integrated resort had become a temple of luxury recreation, could it also become a symbol of sustainable enterprise? MBS's management hoped so...
IBM Corporate Service Corps
Competitor/Strategy, Customer/Marketing, Entrepreneurship, Innovation & Design, Investor/Finance, Leadership & Teamwork, Operations, State & Society
In 2007, IBM launched the Corporate Service Corps (CSC), a global pro bono consulting program. Over the next ten years, the CSC had grown to be the largest corporate assistance program in the world, sending nearly 500 IBM employees each year to communities in emerging markets. By the time it completes its 10th anniversary in 2018, the CSC will have sent approximately 4,000 employees from over...
Competitor/Strategy, Customer/Marketing, Entrepreneurship, Innovation & Design, Investor/Finance, Leadership & Teamwork
In 2015, MYbank launched the Flourishing Farmer Loan program, an effort to extend financial services to rural China. Because the bank’s program targeted customers who had no experience with banking, MYbank looked to determine credit-worthiness by using big data from internet transactions to create a nationwide credit-rating system for individuals and small enterprises. Credit-scoring was new...