Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

2011 Customer Insights Conference

May 13 – 14, 2011

The Customer Insights Conference, hosted by the Center for Customer Insights at the Yale School of Management, aims to bring together leaders in academia and industry to exchange research and insights related to customer mindset and behavior. The conference includes 7 sessions:
1.    Understanding Customer Choices
2.    Marketplace Impact
3.    New Product Innovations
4.    Maximizing Brand Performance
5.    Competitive Marketing Strategies
6.    Social Media
7.    Social Media and Insights II

Yale School of Management
55 Hillhouse Avenue
New Haven, CT 06511
United States


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