Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

The 2012 Customer Insights Conference

May 4 – 5, 2012

THE YALE CENTER FOR CUSTOMER INSIGHTS will hold its 7th annual Customer Insights Conference on May 4 & 5, 2012 in New Haven, Connecticut on the campus of the Yale School of Management. The conference aims to bring together leaders in academia and industry to exchange research and insights related to customer mindset and behavior.

The conference will open with a reception Thursday, May 3rd and will conclude midday Saturday, May 5th.

There will be a conference dinner Friday, May 4th, featuring a keynote speech by Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble.

Yale School of Mangement
55 Hillhouse Avenue
New Haven, CT 06511
United States

Conference Events


Thursday, May 3rd
6:00 pm to 8:00 pm
The Study at Yale – Penthouse
1157 Chapel Street
New Haven, CT 06511

Day 1:

Friday, May 4h

7:45 am to 8:15 am Registration and Breakfast
8:15 to 8:30 am Welcome and overview
8:30 am to 5:00 pm Sessions: Brand Performance, Innovations Marketplace Impact, Social Media
5:15 pm Transportation ot the Union leavue Cafe

Networking Cocktails and Dinner

Union League Cafe
1032 Chapel Street
New Haven, CT 06511

Cocktails followed by a plated dinner: featuring keynote speach by Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble

Day 2:

Saturday, May 5th

8:00 am to 8:30 am Breakfast
8:30 am to 12:30 pm Sessions: Competitive Marketing Strategies & Understanding Customer Choice
12:35 pm Lunch and Closing Remarks

Past Events