Professor Taly Reich's research interests fall at the intersection of behavioral decision theory and social psychology. Within these general domains, a great deal of her work explores issues related to the value of unintentionality in consumer choice and the unorthodox choices that people make in the face of threats to their personal identity. In exploring these issues, she strives to answer both theoretical and practical questions, with a fundamental goal of advancing basic insight in consumer psychology and shedding light on strategic actions that can subsequently be generated. Taly Reich has published articles in leading journals such as Nature, Psychological Science, the Journal of Personality and Social Psychology and the Journal of Consumer Research. Taly Reich holds a PhD in Marketing from Stanford Graduate School of Business and an M.Sc. in Industrial Psychology from the Technion, Israel Institute of Technology.
Expertise
Education
- PhD, Stanford University, 2014
- MSc, Technion, Israel Institute of Technology, 2004
- BA, University of Haifa, 2001
Courses
- Strategic Communication: Delivering Effective Presentations MGT 553
- Strategic Communication: Presenting Effectively in a Virtual World MGT 553
Selected Articles
Choice Protection for Feeling-Focused Decisions
Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews
Feeling Certain: Gut Choice, the True Self, and Attitude Certainty
To Give or Not to Give?: Choosing Chance Under Moral Conflict
The (Bounded) Benefits of Correction: The Unanticipated Interpersonal Advantages of Making and Correcting Mistakes
Achievements
- Marketing Young Scholar, Marketing Science Institute, 2019 (Awarded Biennially to the Most Promising Scholars in Marketing)
We’re More Likely to Stick to Decisions Rooted in Emotions
June 23, 2020
Should you trust your gut? A new study co-authored by Yale SOM’s Taly Reich finds that decisions made on the basis of feelings hold up longer in the face of new information than decisions made deliberately and rationally.
Admitting a Purchase Mistake Makes Online Reviews More Persuasive
December 03, 2019
Yale SOM’s Taly Reich has conducted a series of studies exploring the surprising value of mistakes. In her latest paper, she and her co-author show that shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake.
How to Turn Your Mistakes into an Advantage
March 22, 2019
People and companies alike often try to hide their mistakes from public view. New research by Yale SOM’s Taly Reich reveals that sometimes you’re better off owning your gaffes.
Why Consumers Prefer Products Made by Mistake
October 04, 2017
Companies generally assume that if they make a mistake while designing or manufacturing a product, they should keep that information to themselves. But new research by Professor Taly Reich and her collaborators suggests that revealing mistakes can enhance consumer preference.