Taly Reich
Assistant Professor of Marketing
Faculty Directory
Professor Taly Reich's research interests fall at the intersection of behavioral decision theory and social psychology. Within these general domains, a great deal of her work explores issues related to the value of unintentionality in consumer choice and the unorthodox choices that people make in the face of threats to their personal identity. In exploring these issues, she strives to answer both theoretical and practical questions, with a fundamental goal of advancing basic insight in consumer psychology and shedding light on strategic actions that can subsequently be generated. Taly Reich holds a PhD in Marketing from Stanford Graduate School of Business and an M.Sc. in Industrial Psychology from the Technion, Israel Institute of Technology.
Expertise
Education
- PhD, Stanford University, 2014
- MSc, Technion, Israel Institute of Technology, 2004
- BA, University of Haifa, 2001
Courses
- Strategic Communication: Delivering Effective Presentations MGT 553
Selected Articles
The (Bounded) Benefits of Correction: The Unanticipated Interpersonal Advantages of Making and Correcting Mistakes
D. Kupor, T. Reich, and K. Laurin
Organizational Behavior and Human Decision Processes
In press
Feeling Certain: Gut Choice, the True Self, and Attitude Certainty
S. Maglio and T. Reich
Emotion
In press
To Give or Not to Give?: Choosing Chance Under Moral Conflict
S. C. Lin and T. Reich
Journal of Consumer Psychology (Special Issue: Marketplace Morality)
2018
Made by Mistake: When Mistakes Increase Product Preference
T. Reich, D.M. Kupor, and R.K. Smith
Journal of Consumer Research
2017
The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty
T. Reich, and S.C. Wheeler
Journal of Personality and Social Psychology
2016
