Yale SOM Shield Yale School of Management
Yale SOM Shield Yale School of Management
Professor Subrata Sen

Subrata K. Sen

Joseph F. Cullman 3rd Professor Emeritus of Organization, Management, and Marketing

Contact

subrata.sen@yale.edu Center for Customer Insights Website

Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters.  He has also served on the board of Harris Interactive.

Education

  • PhD, Carnegie Mellon University, 1974
  • MS, Carnegie Mellon University, 1966
  • MS, Polytechnic Institute of Brooklyn, 1964
  • BTech, Indian Institute of Technology, 1963

Selected Works

Articles

  • Stochastic Models of Buyer Behavior
    S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds.
    The History of Marketing Science, World Scientific Publishing Company
    2014
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  • Marketing and Politics : Models, Behavior, and Policy Implications
    S. Sen, B. Gordon, M. Lovett, R. Shachar, et al.
    Marketing Letters
    Volume 23, Issue 2012, pp 391-403
    2012

Achievements

  • INFORMS ISMS Fellow, in recognition of long-term contributions to marketing science, 2016