Subrata K. Sen
Joseph F. Cullman 3rd Professor Emeritus of Organization, Management, and Marketing
Faculty Directory
Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters. He has also served on the board of Harris Interactive.
Expertise
Education
- PhD, Carnegie Mellon University, 1974
- MS, Carnegie Mellon University, 1966
- MS, Polytechnic Institute of Brooklyn, 1964
- BTech, Indian Institute of Technology, 1963
Courses
- Design & Marketing of New Products MGT 557
Selected Articles
Stochastic Models of Buyer Behavior
S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds.
The History of Marketing Science, World Scientific Publishing Company
2014
S. Sen, B. Gordon, M. Lovett, R. Shachar, et al.
Marketing Letters
2012
Subrata Sen, D. Godes, D. Mayzlin, et al.
Marketing Letters
2005
L. G. Block, V. G. Morwitz, W. P. Putsis Jr and S. K. Sen
American Journal of Public Health
2002
W. P. Putsis Jr and S. K. Sen
Applied Economics
2000
Selected Working Papers
Are Celebrity Endorsers Worth Millions?
S. Sen and A. Coughlan
Are Companies Overadvertising?
S. Sen, S. Datta, and A. Prasad
Entry Deterrence Strategies of an Incumbent Facing an Internet Entrant
S. Sen, R. Arjunji, and A. Prasad
Achievements
- INFORMS ISMS Fellow, in recognition of long-term contributions to marketing science, 2016
Consultancies
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IBM Corporation
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DuPont
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McCann-Erickson
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Citibank
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Arnold and Porter
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Eastman Kodak Company
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Xerox Corporation
Editorships
- Marketing Science Past editor
- Marketing Letters Past member of the policy board
- Journal of Consumer Research Past member of the advisory board
