Subrata K. Sen
Joseph F. Cullman 3rd Professor of Organization, Management, and Marketing
Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters. He has also served on the board of Harris Interactive.
- PhD, Carnegie Mellon University, 1974
- MS, Carnegie Mellon University, 1966
- MS, Polytechnic Institute of Brooklyn, 1964
- BTech, Indian Institute of Technology, 1963
- Design & Marketing of New Products MGT 557
Stochastic Models of Buyer Behavior
The History of Marketing Science, World Scientific Publishing Company
American Journal of Public Health
Selected Working Papers
Are Celebrity Endorsers Worth Millions?
Are Companies Overadvertising?
Entry Deterrence Strategies of an Incumbent Facing an Internet Entrant
- INFORMS ISMS Fellow, in recognition of long-term contributions to marketing science, 2016
Arnold and Porter
Eastman Kodak Company
- Marketing Science Past editor
- Marketing Letters Past member of the policy board
- Journal of Consumer Research Past member of the advisory board