Subrata K. Sen

Joseph F. Cullman 3rd Professor of Organization, Management, and Marketing

Faculty Directory

Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters.  He has also served on the board of Harris Interactive.


Community Profile


  • PhD, Carnegie Mellon University, 1974
  • MS, Carnegie Mellon University, 1966
  • MS, Polytechnic Institute of Brooklyn, 1964
  • BTech, Indian Institute of Technology, 1963


  • Design & Marketing of New Products MGT 557

Selected Articles

Stochastic Models of Buyer Behavior

S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds.
The History of Marketing Science, World Scientific Publishing Company

Selected Working Papers

Are Celebrity Endorsers Worth Millions?

S. Sen and A. Coughlan

Are Companies Overadvertising?

S. Sen, S. Datta, and A. Prasad

Entry Deterrence Strategies of an Incumbent Facing an Internet Entrant

S. Sen, R. Arjunji, and A. Prasad


  • INFORMS ISMS Fellow, in recognition of long-term contributions to marketing science, 2016


  • IBM Corporation
  • DuPont
  • McCann-Erickson
  • Citibank
  • Arnold and Porter
  • Eastman Kodak Company
  • Xerox Corporation


  • Marketing Science Past editor
  • Marketing Letters Past member of the policy board
  • Journal of Consumer Research Past member of the advisory board