Kosuke Uetake
Associate Professor of Marketing
Faculty Directory
Kosuke Uetake’s research interests include quantitative marketing, industrial organization, and applied microeconomics. His current work focuses on the design of online platforms and understanding the role of asymmetric information in C2C platforms.
Kosuke's recent research also studies healthcare Big Data using machine learning techniques to tackle obesity. His research also studies mergers and industry dynamics in high-tech industries. He earned a bachelor’s degree in economics from University of Tokyo and a PhD in economics from the Northwestern University.
Expertise
Education
- PhD, Northwestern University, 2013
- MA, Northwestern University, 2009
- MA, University of Tokyo, 2007
- BA, University of Tokyo, 2005
Courses
- International Experience: Japan MGT 416
- Customer Analytics MGT 556
- Customer Insights and Applications MGT 650
- Marketing and Sustainability MGT 853
- Advanced Customer Analytics MGT 860
Selected Articles
K. Uetake and N. Lang
Marketing Science
Forthcoming
Effectiveness of Product Recommendations under Time and Crowd Pressures
K. Uetake, K. Kawaguchi and Y. Watanabe
Marketing Science
Forthcoming
Estimating Supermodular Games Using Rationalizable Strategies
K. Uetake & Y. Watanabe
Advances in Econometrics
2014
A Note on Estimation of Two-Sided Matching Models
K. Uetake & Y. Watanabe
Economic Letters
2012
Selected Working Papers
Mergers, Innovation, and Entry/Exit Dynamics: The Consolidation of the Hard Disk Drive Industry (1976-2014)
K. Uetake and M. Igami
When Salespeople Manage Customer Relationships: The Effects of Salespeople’s Private Information and Moral Hazard
K. Uetake, M. Kim, K. Sudhir, and R. Canales
Signaling in Online Credit Markets
K. Uetake, K. Kawai & K. Onishi
2013
Strategic Network Formation and Performance in the Venture Capital Industry
K. Uetake
2012
Entry by Merger: Estimates from a Two-Sided Matching Model with Externalities
K. Uetake & Y. Watanabe
2012
