Kosuke Uetake

Assistant Professor of Marketing


  • PhD, Northwestern University, 2013
  • MA, Northwestern University, 2009
  • MA, University of Tokyo, 2007
  • BA, University of Tokyo, 2005


  • International Experience: Japan MGT 416
  • Customer Analytics MGT 556
  • Customer Insights and Applications MGT 650
  • Marketing and Sustainability MGT 853
  • Advanced Customer Analytics MGT 860

Selected Articles

Estimating Supermodular Games Using Rationalizable Strategies

K. Uetake & Y. Watanabe
Advances in Econometrics

A Note on Estimation of Two-Sided Matching Models

K. Uetake & Y. Watanabe
Economic Letters

Selected Working Papers

Mergers, Innovation, and Entry/Exit Dynamics: The Consolidation of the Hard Disk Drive Industry (1976-2014)

K. Uetake and M. Igami

Recommending (Un)popular Products: A Field Experiment Using Vending Machines

K. Uetake, K. Kawaguchi and Y. Watanabe

When Salespeople Manage Customer Relationships: The Effects of Salespeople’s Private Information and Moral Hazard

K. Uetake, M. Kim, K. Sudhir, and R. Canales

Signaling in Online Credit Markets

K. Uetake, K. Kawai & K. Onishi

Strategic Network Formation and Performance in the Venture Capital Industry

K. Uetake