Skip to main content

2016 China India Insights Conference

Thursday, Jul 21 2016 at 1:00 pm - Saturday, Jul 23 2016 at 8:00 am EDT

London Business School
United Kingdom

The China India Insights Program (CIIP) of the Center for Customer Insights at the Yale School of Management and the Aditya Birla India Centre at London Business School are co-organizing the eighth annual China India Insights conference on July 21-23, 2016.  The conference will be held at London Business School, Regent’s Park.

Conference Agenda

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India—two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome.  All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints.

The conference will begin with a reception on Thursday evening, July 21; it will end early afternoon on Saturday, July 23, 2016. There will be a celebratory dinner on Friday evening at Cinnamon Kitchen, an award-winning Indian restaurant in the heart of the City of London.

China India Insights Program at the Yale School of Management
Aditya Birla India Centre at the London Business School
 Lead Sponsors
China India Insights Program at the Yale School of Management
Aditya Birla India Centre at London Business School
Sheth Foundation


Additional Information

  • Speakers


    Balagopal Vissa | INSEAD

    “How do successful for-profit entrepreneurs impact society? Indian commercial entrepreneurs’ involvement in social change”

    Greg Fischer | London School of Economics

    Nancy Puccinelli | Saïd Business School, Oxford

     “Retail Format and the Indian Customer”

    Sachin Gupta | Cornell University

     “Altruism Pays: Spillover Benefits of Marketing Exclusively to Free Patients”

    Nandini Ramani | University of Texas, Austin

     “Returns to Marketing during Liberalization”

    Anirban Mukherjee | Singapore Management University

     “The Economic Environment and the Demand for Bollywood Movies”

    Mengze Shi | University of Toronto

     “Getting Ahead or Getting Along? Evidence from a Sales Contest”

    Sourindra Banerjee | University of Warwick

     “Is Pressure from Shareholders Really Bad?”

    Baidyanath Biswas | IIM, Lucknow

     “ICT for Developing Countries: m-Pesa Case Study from India and Kenya”

    Dhirenda Shukla | IIM, Lucknow

     “How Does Network Configuration Affect the Relationship between Interorganizational Learning and Firm Performance?

    Tanuka Ghoshal | Indian School of Business, Hyderabad

     “Investigating the Psychological Underpinnings of the Fair Skin Bias in the Indian Subcontinent”

    Chen Lin | CEIBS

     “Do Parents Spend More on Boys? An Empirical Examination on Gender Discrimination in China”

    Arpita Mukherjee | ICRIER

     “Ensuring Nutritional Security: A Survey of Urban Indian Consumers”

    Jyoti Pandey | IIM, Indore

     “The Need for Touch as a Differentiator in Perceived Risk of Online Shopping”

    Debasis Pradhan | Xavier School of Management

     “Impact of Retail Crowding on Shopper Satisfaction and Behavior”

    Rakesh Niraj | Case Western Reserve University

     “Examining the Role of Moderators in Online Trust-Customer Retention Relationship”

    Khadija Vakeel | IIM, Indore

    “From Tweet to Chatter: A Dyadic Study on Customer-Customer Interaction post-Online Service Failure”

    Ananya Sen | Toulouse School of Economics

     “Clicks and Editorial Decisions: How Does Popularity Shape Online News Coverage?”

    Puneet Manchanda | University of Michigan

     “Price Setting and Bargaining in Online Markets: Evidence from China”

    Brian Viard | CKGSB

    Commute Costs and Labor Supply: Evidence from a Satellite Campus”

    Thomas Zhang | London Business School

    “Too Busy to Innovate: How Infrastructure and Slack Time Drive Innovation Adoption in Emerging Markets”

    Xiaoyu Zhou | ShangaiTech University

    Getting By or Getting Ahead? The Variation of Corporate Social Responsibility Strategies of Public Firms in China”

    Archit Vinod Tapar | IIM, Indore

    Anthropomorphization of Brands in Emerging Markets”

    Saurabh Kumar | IIM Lucknow

    An Ensemble Model Approach for Economic Performance of Indian Movies”

    Deb Mitra | University of Florida

    “How Beachhead Choice Drives Regional Expansion and Success”

  • Ticket Information

    Conference Costs:
    Academics - $295
    Non-academics - $495

    Register Now!

  • Hotel Block Information

    We have reserved a block of rooms at the Danubius Hotel Regents Park ( The nightly rates are inclusive of full English breakfast, complimentary Wi-Fi, and VAT. The block rate expires May 30, 2016.

    £147.00 (~$215USD) for single occupancy

    £157.00 (~$229USD) for double occupancy.

    To reserve a room, email Judit Biener or call +44 0207 722 7722, and cite the block code “2107LBSADI”