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Yoshinori Fujikawa

Yoshinori Fujikawa

Visiting Professor

Professor Yoshinori (Yoshi) Fujikawa is a visiting associate professor at the Yale School of Management from Hitotsubashi University Business School's School of International Corporate Strategy (Hitotsubashi ICS). Yoshi joined Hitotsubashi ICS in 2003. Prior to joining ICS, he was a Lecturer and Research Assistant at Pennsylvania State University. He also worked as Research Associate at the Mind of Market Laboratory and the Division of Research, both at Harvard Business School. His business experience includes marketing research and strategic consulting work with Olson Zaltman Associates, the inventor of the patented research method ZMET (Zaltman Metaphor Elicitation Technique).

At Hitotsubashi ICS, Yoshi led the school’s MBA Program as the faculty director for 15 years (2006-2020) and helped bring the program to the “#1 in Japan” rank (QS Global MBA Ranking 2019 and 2022). He also served as Associate Vice President for International Affairs at Hitotsubashi University (2018-2020).

In addition to teaching in ICS’s MBA Program, Executive MBA Program, and Executive Education Programs, Yoshi has taught as Visiting Associate Professor at the Yale School of Management (Service Management, MBA Program, March-May 2020 & January-June 2021); as Visiting Professor at Koc University's Graduate School of Business (Service Management, EMBA Program; July 2020 & August 2021), as Visiting Professor at EHL – Ecole Hoteliere de Lausanne (Service Culture Module, EHL-CEIBS Hospitality EMBA Program, May 2019); and as Adjunct Faculty at Seoul National University Business School (Service Marketing, Global MBA and SNU MBA Programs, April-May 2019). He has also designed and delivered numerous immersion programs attended by students from ICS’s global network of 50+ top business schools around the world.

Yoshi has served a number of government committees and professional institutions, including: Ministry of Economy, Trade and industry (IoT Acceleration Lab, Committee Member); Japan-U.S. Educational Commission (Fulbright Japan Program, Committee Member); International House of Japan (Hassokai Committee, Committee Member); Adobe Systems Japan (Advisor); ARM Treasure Data (Advisor); ClipLine (Advisor), Fujitsu Open Innovation Gateway (Adviser); The Delphi Network (Advisor); and Zero to One (Advisor).

Yoshi received his BA in Economics and MA in Commerce from Hitotsubashi University (Tokyo, Japan); his MBA from Harvard Business School (Boston, MA, USA); and his PhD in Marketing from Pennsylvania State University (University Park, PA, USA).


  • PhD, Pennsylvania State University, 2003
  • MBA, Harvard Business School, 2000
  • MA, Hitotsubashi University, 1994
  • BA, Hitotsubashi University, 1992