Yoshinori Fujikawa

Professor Yoshinori (Yoshi) Fujikawa is a visiting professor at the Yale School of Management from Hitotsubashi University Business School's School of International Corporate Strategy (Hitotsubashi ICS). Yoshi joined Hitotsubashi ICS in 2003. Prior to joining ICS, he was a Lecturer and Research Assistant at Pennsylvania State University. He also worked as Research Associate at the Mind of Market Laboratory and the Division of Research, both at Harvard Business School. His business experience includes marketing research and strategic consulting work with Olson Zaltman Associates, the inventor of the patented research method ZMET (Zaltman Metaphor Elicitation Technique).

At Hitotsubashi ICS, Yoshi led the school’s MBA Program as the faculty director for 15 years (2006-2020) and helped bring the program to the “#1 in Japan” rank (QS Global MBA Ranking 2019, 2022, and 2023). He also served as Associate Vice President for International Affairs at Hitotsubashi University (2018-2020).

In addition to teaching in ICS’s MBA Program, Executive MBA Program, and Executive Education Programs, Yoshi has taught as Visiting Professor at the Yale School of Management (Global Virtual Teams in MBA/EMBA Programs, International Experience - Japan and Service Management in MBA Program); as Visiting Professor at Koc University's Graduate School of Business (Service Management, EMBA Program; July 2020 & August 2021), as Visiting Professor at EHL – Ecole Hoteliere de Lausanne (Service Culture Module, EHL-CEIBS Hospitality EMBA Program); and as Guest Professor at Seoul National University Business School (Service Marketing in Global MBA and SNU MBA Programs, Service Management in International Summer Program). He has also designed and delivered numerous immersion programs attended by students from ICS’s global network of 50+ top business schools around the world.

Yoshi currently serves a number of government committees and professional institutions, including: Japan Service Awards (SPRING, Committee Member); Japan-US Educational Commission (Fulbright Japan, Committee Member); International House of Japan (Hassokai Committee, Committee Member); Treasure Data (Advisor); ClipLine (Advisor), The Delphi Network (Advisor); Zero to One (Advisor).

Yoshi received his BA in Economics and MA in Commerce from Hitotsubashi University (Tokyo, Japan); his MBA from Harvard Business School (Boston, MA, USA); and his PhD in Marketing from Pennsylvania State University (University Park, PA, USA).