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Jidong Zhou

Jidong Zhou

Professor of Economics

Professor Zhou's research fields include applied microeconomic theory, industrial organization, and behavioral economics. His research mainly examines the market and policy implications of richer models of consumer behavior. He has worked on projects on consumer search, multiproduct pricing, and behavioral industrial organization. One goal of his research is to provide a more solid foundation for competition policy and consumer protection policy.

Prior to joining Yale School of Management Professor Zhou was a faculty member in New York University Stern School of Business (2011-2015) and a British Academy Postdoctoral Fellow (2008-2011). Professor Zhou received a B.A. in Management and Economics and an M.A. in Economics from Peking University. He received a Ph.D. in Economics from University College London.


  • PhD, University College London, 2008
  • MA, Peking University, 2002
  • BA, Peking University, 2000


Multiproduct Intermediaries

J. Zhou, A. Rhodes, and M. Watanabe
Journal of Political Economy, issue 1, vol. 129

Mixed Bundling in Oligopoly Markets

J. Zhou
Journal of Economic Theory

Consumer Search and Retail Market Structure

J. Zhou and A. Rhodes
Management Science

Working Papers

Information Structure and Price Competition

J. Zhou and M. Armstrong