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Barry Nalebuff

Barry Nalebuff

Milton Steinbach Professor of Management

Barry Nalebuff is Milton Steinbach Professor at Yale SOM, where for thirty years he has taught negotiation, innovation, strategy, and game theory. He is the coauthor of seven books and an online course. Thinking Strategically and The Art of Strategy are two crossover books on game theory with more than 400,000 copies in print. Co-opetition looks beyond zero-sum games to emphasize the potential for cooperating while competing. Why Not? offers a framework for problem solving and ingenuity. Lifecycle Investing provides a new strategy for retirement investing. Mission in a Bottle tells the story of Honest Tea. His most recent book is Split the Pie, which is based on his negotiation course at SOM. An online version of the negotiation course is available for free on Coursera. It has 400,000 active learners and the second-highest rating on the Coursera platform.

In 1998, Barry—together with his former student Seth Goldman—cofounded Honest Tea. In 2011, the company was purchased by Coca-Cola. His second venture, Kombrewcha, is a slightly alcoholic version of kombucha. The company was acquired in 2016 by AB-Inbev. He is currently working to build Real Made Foods

He works with many entrepreneurial firms. He serves on the board of Q Drinks (started by his former student Jordan Silbert), Calicraft Beer, and AGP Glass. Alongside startups, he has extensive experience consulting with multinational firms. He advised the NBA in their prior negotiations with the National Basketball Players Association and served on the board of Nationwide Insurance. A graduate of MIT, a Rhodes Scholar, and a Junior Fellow at Harvard’s Society of Fellows, Nalebuff earned his doctorate at Oxford University.


  • PhD, Oxford University
  • MPhil, Oxford University
  • SB Economics, Massachusetts Institute of Technology
  • SB Mathematics, Massachusetts Institute of Technology


Measuring Competitive Balance in Sports

M. Doria and B. J. Nalebuff
Journal of Quantitative Analysis in Sports


A. M. Brandenburger and B. J. Nalebuff
Crown Business


Split the Pie: A Radical New Way to Negotiate

B. J. Nalebuff

Working Papers


  • Writing Award (for "Exclusionary Bundling" article), Jerry S. Cohen Memorial Fund, 2005
  • Miegunyah Fellowship, University of Melbourne, 1998
  • Sloan Fellowship, Sloan Fellowship, 1989-1991
  • Bicentennial Preceptorship, Princeton University, 1989-1991
  • Junior Fellow, Society of Fellows, Harvard University, 1982-1985
  • Rhodes Scholar, Massachusetts and Nuffield College, 1980-1982