The Motivating Power of Games
Yu-kai Chou has spent nearly two decades studying how gamification can drive long-term behavior change. In a recent presentation to the Yale-Ipsos Think Tank, Chou walked through what he’s learned and his framework for applying insights.
What Can a Game Show Teach Us About Gender Bias?
A new study of one of the bidding games on the Price is Right illuminates an interesting dynamic between men and women that may hold relevance in the workplace, consumer sales, and even B2B transactions.
To Increase Vaccination Rates, Think Like a Marketer
Despite the staggering damages wrought by COVID-19, a significant portion of healthcare workers appear reluctant to get vaccinated. The big question is why. Approaching this question like a marketer could prove fruitful.
Curating Digital Experiences: Using Behavioral Science to Inform Strategies for Engaging Museum Visitors Online
The Overlooked Value of Mistakes in Consumer Ratings and Reviews
Shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake. So why aren’t marketers capitalizing on this?
The Benefits of Privacy
In May of 2018, the European Union enacted the world’s strictest data privacy law: the General Data Protection Regulation. A new analysis demonstrates how, by and large, everybody—consumers, firms, society—wins as a result.
Winning Consumers at the Mailbox: How Brands Can Create Unforgettable Delivery Experiences
Elevating Insights - The Power to Shape our Future
Stan Sthanunathan, the Executive Vice President of Consumer and Market Insights for Unilever, joined a recent meeting of the Yale-Ipsos Think Tank to share his expertise leading the insights function for Fortune 200 companies.
How We Buy When Time Is Short
An experiment with vending machines on train platforms demonstrates the way in which time pressure affects our decision-making—and how marketers and data scientists might use this to their advantage.
