Elevating Insights - The Power to Shape our Future
Stan Sthanunathan, the Executive Vice President of Consumer and Market Insights for Unilever, joined a recent meeting of the Yale-Ipsos Think Tank to share his expertise leading the insights function for Fortune 200 companies.
Holiday Shopping in November?
Insights into Consumer Buying Behavior that Can Make Your Cyber Monday Deals More Appealing All Season Long
The Rideshare Effect
When people talk about the economic impact of Uber and Lyft, they often talk about taxis and public transportation. But what about ridesharing’s far deeper and broader implications for the labor force as a whole?
Elevating Consumer Insights Within Your Organization: A Case Study
Vanessa Vachon, Global Head of Insights & Analytics for Sanofi Consumer Healthcare, joined the most recent meeting of the Yale-Ipsos Think Tank to share her work to enhance and embed the use of behavioral science within her organization.
The Power of Contradiction
Despite the conventional wisdom, a consistent message is not always the most persuasive message—a reassuring insight in the time of COVID-19.
