![hand checking off box of positive smiley face](/sites/default/files/styles/square_160/public/blog/image/iStock-1139674909.jpg.webp?itok=fC0RrSVW)
Good Customer Service is Worth Much More Than You Think
Old ways of measuring the value of effective customer service systematically underestimate the power of a positive interaction between customer and representative.
![person activating subscriptions on ipads](/sites/default/files/styles/square_160/public/blog/image/iStock-1168868009.jpg.webp?itok=icm4x65l)
The Price of Everything
Finding a consumer’s willingness to pay has historically depended on the ability to adjust prices. A new approach makes this unnecessary—and opens tremendous opportunity in the world of subscription services.
![woman at desk](/sites/default/files/styles/square_160/public/blog/image/Laura%20Walker%20Bio%20Photo1%20%28Photo%20Janice%20Yi%20WNYC%29.jpg.webp?itok=CFnmZyTS)
A Conversation with Laura Walker
We sat down with Yale School of Management Executive Fellow, former President and CEO of New York Public Radio, and newly appointed President of Bennington College, Laura Walker '87 to discuss her insights and experiences as a pioneer in the media
![shuttle bus stop sign](/sites/default/files/styles/square_160/public/blog/image/iStock-1178774894%20%281%29.jpg.webp?itok=1i1G6Psc)
![https://som.yale.edu/blog/center-for-customer-insights](/sites/default/files/styles/square_160/public/blog/image/jar%20of%20money%20.jpg.webp?itok=py3qR1S4)
![woman writing on glass](/sites/default/files/styles/square_160/public/blog/image/_DSC8392-1500w.jpg.webp?itok=PRYAFfQ6)
Analytics & Insights: Experiential Learning Through Discovery
![a cartoon target on a computer](/sites/default/files/styles/square_160/public/blog/image/targeted%20ads.jpg.webp?itok=5MHC4Cbb)
![Seth Farbman](/sites/default/files/styles/square_160/public/news/Seth.jpg.webp?itok=l__fuK2f)
A Conversation with Seth Farbman
We sat down with YCCI Executive Fellow and former Chief Marketing Officer of Spotify, Seth Farbman, to hear his thoughts on the future of marketing.
![photograph of Jon Iwata](/sites/default/files/styles/square_160/public/blog/image/Jon%20Iwata%20%282%29.jpg.webp?itok=svcYpGIe)
A Conversation with Jon Iwata
We sat down with YCCI Executive Fellow and former Chief Brand Officer at IBM, Jon Iwata, to get his thoughts on branding best practices and his personal growth mindset.
![stimulus check](/sites/default/files/styles/square_160/public/blog/featured-image/stimulus%20check%20.jpg.webp?itok=YmNpWhDZ)
To Spend or to Save?
How Behavioral Science Helps Explain Consumer Decisions Around Economic Stimulus Checks