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AI Content List

Blog and news stories

Executive Discussion on Agentic AI

Agentic AI Will Make the CMO’s Role More Consequential

As AI agents become increasingly capable of acting on consumers' behalf, marketing is entering a new era—one in which brands will need to compete not only for customers' attention, but also for the trust of the intelligent systems helping them make decisions.

Navigating the AI Era

Eight Takeaways from Navigating the AI Era

You don’t need to be a computer scientist to thrive in the AI economy. From hollow risk and rising cognitive burden to the shift from SEO to AEO and new non-coding roles, these eight takeaways map what’s changing fast and what to do next.

Yale InsightsOn Conference 2026 Yale Center for Customer Insights

Four Lessons from Yale’s 2026 InsightsOn Conference

The 2026 InsightsOn Conference, hosted by the Yale Center for Customer Insights, brought together leaders across marketing, strategy, insights, academia, technology, and the creator economy to ask a deceptively simple question: in a world of accelerating AI, infinite content, and collapsing attention, what should marketing actually become?

Faculty

AI tag

Stefano Giglio

Stefano Giglio

Frederic D. Wolfe Professor of Finance, Management, and Entrepreneurship
Kyle Jensen

Kyle Jensen

Shanna and Eric Bass ’05 Director of Entrepreneurial Programs; Associate Dean; and Professor in the Practice of Entrepreneurship
Bryan Kelly

Bryan T. Kelly

Frederick Frank ’54 and Mary C. Tanner Professor of Finance & Associate Director, International Center for Finance
Song Ma

Song Ma

Professor of Finance and Entrepreneurship

Machine Learning tag

Bryan Kelly

Bryan T. Kelly

Frederick Frank ’54 and Mary C. Tanner Professor of Finance & Associate Director, International Center for Finance
Song Ma

Song Ma

Professor of Finance and Entrepreneurship