How Emotions Motivate Us
We do things for fame and money, for love and curiosity. We do things for the thrill or novelty or to lend a helping hand, out of sympathy or compassion. We do things for reasons sometimes obscure to ourselves.
You’re Probably Paying Too Much for Subscriptions
Subscription services are exploding in popularity. For consumers, who implicitly tie what they purchase to their identity, this could get expensive.
Art & Science in Pursuit of Insights: Yale Customer Insights Conference 2019
What Riddles Teach Us about the Human Mind
Yale SOM’s Shane Frederick and his co-authors investigated why certain riddles can confound us. They found that these “stumpers” expose mental models that blind us to possible answers.
The Seduction of Mistakes
People and companies alike often try to hide their mistakes from public view. New research reveals why this may be the wrong impulse.
Feeling Good about Gut Choices
Can making decisions based on our intuition affect how we ultimately feel about what we choose?
The Illusion of Multitasking
Our brains are wired to exert more focus and attention to complex tasks. But new research demonstrates that merely the perception of increased complexity is enough to trigger our brains to work harder.
A Recommendation on Recommendations
Online consumers are inundated not only with choice, but also with recommendations. According to new research, without careful curation these recommendations can actually lower the likelihood of a purchase.
6 Takeaways from the 2018 Yale Customer Insights Conference
Translating your Discovery Project Experience into Practice: An Interview with Alumni Fellow Rachel Clark
Rachel Clark is a YCCI Alumni Fellow currently working as an Associate Brand Manager at Pepperidge Farm.