![Zoom Call with multiple participants](/sites/default/files/styles/square_160/public/blog/featured-image/Michelle%20Peluso.jpg.webp?itok=7QB6NJXd)
Strategic Marketing Leadership in the time of COVID-19
![a ladder with all the rungs vs. a ladder missing the bottom rungs](/sites/default/files/styles/square_160/public/blog/featured-image/iStock-1150523303.jpg.webp?itok=Og3noSO6)
A More Impartial Machine
For many reasons, machine-learning algorithms can express bias when analyzing big sets of data. Can we make them more objective observers?
![hand putting on hand sanitizer](/sites/default/files/styles/square_160/public/blog/featured-image/iStock-1210795447.jpg.webp?itok=7jSC-syB)
The Behavioral Science of COVID-19
As the number of confirmed cases of COVID-19 continues to grow, consumers are reacting in ways that some might consider to be irrational—from stocking up on water and toilet paper to saying that they won’t order Corona beer.
![arrow blocks showing two paths](/sites/default/files/styles/square_160/public/blog/featured-image/iStock-1142622077.jpg.webp?itok=vxCQHRa7)
![Blocks that spell brand](/sites/default/files/styles/square_160/public/blog/featured-image/iStock-1145270296.jpg.webp?itok=fLbmoUHF)
In Good Company
New research sheds light on how retail display formats affect consumer evaluation and consumption of brand extensions.
![hand putting check mark on bulls eye](/sites/default/files/styles/square_160/public/blog/featured-image/Small%20victories.jpg.webp?itok=QQOT0ceJ)
Harnessing Small Victories
Analysis of a weight-loss app demonstrates the benefit of small, short-term goals in reaching long-term ambitions.
How Emotions Motivate Us
We do things for fame and money, for love and curiosity. We do things for the thrill or novelty or to lend a helping hand, out of sympathy or compassion. We do things for reasons sometimes obscure to ourselves.
![phone with subscribe button and finger](/sites/default/files/styles/square_160/public/blog/featured-image/subscription-it-training-640x300.png.webp?itok=Ga8gKApF)
You’re Probably Paying Too Much for Subscriptions
Subscription services are exploding in popularity. For consumers, who implicitly tie what they purchase to their identity, this could get expensive.
![2019 Yale Customer Insights Conference](/sites/default/files/styles/square_160/public/blog/featured-image/2019YCCIConference_004.jpg.webp?itok=PQGMfAHC)
Art & Science in Pursuit of Insights: Yale Customer Insights Conference 2019
![Brain labyrinth](/sites/default/files/styles/square_160/public/blog/featured-image/Brain%20Labyrinth.png.webp?itok=i0HxhWHt)
What Riddles Teach Us about the Human Mind
Yale SOM’s Shane Frederick and his co-authors investigated why certain riddles can confound us. They found that these “stumpers” expose mental models that blind us to possible answers.