Insights Blog

When we’re stressed, we instinctively turn to what we know for relief. What if this instinct does more harm than good?

Vast amounts of potentially useful information about consumer opinions is captured in written reviews, but this unstructured data goes largely unanalyzed. A new study co-authored by Yale SOM’s K.

Old ways of measuring the value of effective customer service systematically underestimate the power of a positive interaction between customer and representative.

Finding a consumer’s willingness to pay has historically depended on the ability to adjust prices. A new approach makes this unnecessary—and opens tremendous opportunity in the world of subscription services.

We sat down with Yale School of Management Executive Fellow, former President and CEO of New York Public Radio, and newly appointed President of Bennington College, Laura Walker '87 to discuss her insights and experiences as a pioneer in the media

We sat down with YCCI Executive Fellow and former Chief Marketing Officer of Spotify, Seth Farbman, to hear his thoughts on the future of marketing.