Insights Blog

The popularity of generative AI platforms has made it easy to brew fake reviews. The problem is that customers can’t spot differences between the real and fake ones. 

As economic pressures challenge charitable giving, a new YCCI study reveals the critical role of understanding donor motivations to better connect with supporters and drive meaningful contributions.

Financially stressed individuals are less likely to discuss money with their romantic partners, according to a new study.

For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship. 

MBA Discovery Project students on the LPGA team got a once in a lifetime opportunity to attend the Chevron Championship of the Ladies Professional Golf Association.

As dynamic pricing becomes more prevalent, or simply recognized, consumer acceptance hinges on how it's framed. YCCI explores strategies for businesses to justify price changes, emphasizing transparency and perceived fairness.

Discover how YCCI's annual InsightsOn Conference brought together top industry and academic leaders to deliver actionable marketing insights, cutting-edge research, and high-quality networking opportunities.

When it comes to prosocial marketing, how do people judge ethicality? Do we assess organizations differently than we assess each other?

The research of Yale SOM's Soheil Ghili explores the intricacies of price discrimination and product versioning, outlining how understanding consumer preferences can optimize pricing strategy.

YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption.