Insights Blog

Emerging insights on “temporal contagion” explain the unusual contours of limited-edition markets

It’s commonly accepted that our experiences inform our beliefs. But marketers take note: the converse is just as true.

Despite skyrocketing growth in photography, the effect of taking pictures on consumer experiences has long been unknown. A new study out of Yale demonstrates that taking photographs can actually increase our enjoyment of experiences.

When thinking about their future financial situation, consumers systematically give more weight to rising income than they do to rising expenses.